Giant screen showcases Qatar’s attractions at MIA
QATAR Museums (QM) is showcasing the best of Qatar through a giant screen installed on the grounds of the Museum of Islamic Art. The screen, called The SKYLINE, is located at one of Doha’s busiest intersections and is Qatar’s largest digital screen, providing a unique opportunity to promote events and activities taking place across the city.
The digital showcase is made possible through a collaboration with Elan Decaux, the joint venture between the ELAN Group, the entertainment and media market leader in Qatar, and JCDecaux, the number one outdoor advertising company worldwide. Elan Decaux is dedicated to delivering the best OOH advertising solutions and services in Qatar through technological innovation and design in its three areas of business: Street Furniture, Large Format and Shopping Malls.
Ahmad Musa Al Namla, CEO of Qatar Museums, said: “With so many events taking place alongside a major sporting event, FIFA world Cup Qatar 2022, we can now showcase to all residents and visitors the best of what Qatar has to offer through The Skyline screen.”
Meanwhile, ELAN Decaux Managing Director Omar El Shaarani shared, “We are delighted to have signed this partnership with QM and IN-Q Enterprises, expanding our presence in Doha thanks to a state-of-the-art digital asset. The Skyline with its unmatched impressive size and format, will be the unique digital screen on the must-see Corniche. It will bring a new animated experience of entertainment and engagement for the greatest benefit of the city, people, advertisers and their brands.”
The collaboration enables a wide range of communication that reaches people who are travelling to work or enjoying their leisure time and tourists arriving from the airport. It ensures an unparalleled level of coverage, frequency and prolonged dwell-time for advertisements.