Qatar shares knowledge with hosts of next FIFA World Cup

The Generation Amazing Foundation hosted delegates from Canada, Mexico and the US on the sidelines of this year’s tournament

A FLAGSHIP FIFA World Cup Qatar 2022 legacy programme -- the Generation Amazing Foundation -- hosted delegates from Canada, Mexico and the US, which are hosting the next FIFA World Cup 2026, during the Generation Amazing Youth Festival, which was held on the sidelines of this year’s tournament.

The event was attended by Vice Chairperson and CEO of Qatar Foundation HE Sheikha Hind bint Hamad Al Thani, Minister of Sports and Youth HE Salah bin Ghanem Al Ali,

US Secretary of State Antony Blinken, Mexico’s Secretary of Foreign Affairs Marcelo Ebrard, Canada’s Minister of International Development Harjit Sajjan, and Secretary General of the Supreme Committee for Delivery and Legacy (SC) and Chairman of the Generation Amazing Foundation Hassan Al Thawadi.

In this year’s Generation Amazing Youth Festival, the foundation shared its learnings obtained over the past years. During the festival, 30 young people met delegates from Canada, Mexico, and the US within an inclusive activation, which teaches key life skills through football, including teamwork and leadership.

The event marked the conclusion of this year’s festival, with Generation Amazing passing on its learnings to the next FIFA World Cup organizers and outlining how the project had positively impacted more than 1 million people globally over the past 12 years.

“Of all the programmes that have launched out of this World Cup, and arguably previous World Cups, the Generation Amazing Foundation is the one that has had the strongest global impact. We strived for a Qatar 2022 legacy that extends beyond the pitch, one that creates a positive footprint on peoples lives and communities, ultimately contributing to a better future for all,” said Al Thawadi.

“In utilizing football to advance the UN Sustainable Development Goals, such as inclusivity and gender equality, with youth-focused initiatives globally, Generation Amazing delivers on this legacy beyond the 29 days of the tournament and equips future generations with the skills they need to boost their futures,” he added.

More than 300 students took part in this year’s Generation Amazing Youth Festival, each representing a competing nation in Qatar 2022.

This year’s Generation Amazing Youth Festival promoted women leaders in sport, diversity and mutual respect between genders. It provided an opportunity for people to connect and demonstrate support for youth empowerment. The festival also showcased Goal 22 - a year-long student exchange programme which champions sustainable development.

Strategic partners included the Ministry of Sports and Youth, Ministry of Education and Higher Education, Qatar Football Association, Qatar Foundation, Qatar Museums, FIFA Foundation and UNESCO. Sponsors included Qatar

Airways, Visit Qatar, Qatar Fund for Development, Qetaifan Projects, QLM Insurance, SDIsports and Hublot.

Generation Amazing delivers sport for development programs in alignment with the United Nations Sustainable Development Goals and Qatar National Vision 2030 to promote sustainability, inclusion and gender equality. It utilizes the power of football to teach key life skills, including communication, leadership, teamwork and compassion - particularly in communities in need. Since 2010, Generation Amazing has implemented programs in 41 countries with a range of partners.