Lulu hosts ‘Discover America’ fest
More than 5,000 American products, including 700 all-new product lines representing 36 brands , are on display as part of the ongoing festival
THE bounty of America is on display at the LuLu Hypermarket’s popular annual ‘Discover America’ festival, which was inaugurated by the Ambassador of the United States of America to Qatar His Excellency Timmy T Davis at the LuLu Hypermarket in LuLu Mall, Giardino, The Pearl Island, on Sunday.
The festival, which runs across all LuLu Hypermarkets in the region till December 4, is a celebration of the variety and bounty of American products available at LuLu.
As part of the festival, Lulu hypermarkets across Qatar are offering great deals on American fresh fruits and veg, chilled products, cheeses, sauces, the best cuts of meat, a wide range of breakfast cereals, ice cream, coffee, cake mixes, fruit juice syrups, and condiments.
More than 5,000 American products are featured including 700 allnew product lines. This year over 36 new brands representing 700 new items have been added to the growing list of American FMCG items in the store.
On the opening day of the festival, the popular Lulu kitchens filled the aisles with specialty hot foods fragrant with American flavoursome smells.
Earlier the US envoy was warmly received by Lulu Group International Director Dr Mohamed Althaf and other senior management members of the hypermarket.
The inaugural ceremony was also attended by UDC President & CEO Ibrahim Jassim Al Othman, Qatar Cool CEO Yasser Al Jaidah, and other distinguished guests from the US Embassy, US Commercial Service, American Chamber of Commerce, USDA Office of Agricultural Affairs, American Women’s Association, and many other dignitaries from various organisations operating in Qatar.
Inaugurating the festival, the US ambassador said, “The trade relations between Qatar and the US are absolutely fantastic. We want that relationship to grow into building a strong foundation. We are working through Lulu Hypermarket today not only to bring regular products but also organic products and fresh meat in a bid to promote US products in Qatar.”
He said that this festival is an example of providing support to build the trade foundation between two countries.
“Discover America Festival is very important to us as it is showcasing US foods, vegetables, and meat contributing greatly to promoting US products in Qatar. The festival is also introducing American cuisines and traditional foods including chickens and barbeques,” the envoy said.
He said that the festival is displaying
a wide range of products from all over the US from fresh fruits, vegetables, dairy products, and processed foods.
“Under the festival, Lulu Hypermarkets are offering organic fruits and vegetables and vegan products giving opportunities to consumers to try massive ranges of healthy foods,” the US envoy said.
Talking to media persons on the occasion, Althaf said, “Lulu Group organizes ‘Discover America Festival’
every year as part of its efforts to promote agricultural traditions and food habits of the US in Qatar.”
He said that the festival, which is also being held at the newly opened Lulu Hypermarket at Giardino, The Pearl Island, will attract a large number of fans of FIFA World Cup Qatar 2022 and will be vital in promoting US products.
‘’The festival is getting more popular year by year in Qatar attracting a huge number of customers. To enhance
the import of food products from the US, Lulu Group is expanding its export distribution center named Y International USA in New Jersey in the US. Now we are looking for a bigger facility to meet the growing business. Soon we will be able to shift to a new fully automated facility,” said Althaf.
The unique ‘Discover America’ Festival launched in partnership with the US Embassy in Doha is a great way to explore the popularity of products that represent the new tastes that
America has introduced to the world, and this has added more delight to its shoppers on the occasion of the FIFA World Cup Qatar 2022.
Other than the export distribution center in the US, Lulu Group has set up many comprehensive and wellestablished international networks of sourcing offices and export distribution centers in 22 countries across the world. These export distribution centers regularly cater to the requirements of all Lulu outlets.