Making a strong style statement
Q: What hopes and aspirations did you have for the Stories of Arabia event?
A: As an Omani designer, I have always wanted to participate in raising the Omani flag across the region and internationally in the fashion field. Being a part of this event certainly met my expectations. In fact, there was a mixture of a milestone and a successful accomplishment in my career in fashion as a designer. With regards to my aspirations, I wanted to showcase a remarkable collection, which would stand out as an Arabian concept whilst remaining deeply rooted to the contemporary icon in the world fashion in the Arabic cultures.
Q: How has your experience been?
A: My experience has been a positive one, participating in the London Fashion Week was a major challenge but I was grateful to my highly efficient team for their hard work which made this event a success for myself.
Q: What response did you receive from the crowd?
A: I received various kinds of feedbacks along with positive vibes which made me happy to embrace their attendance. A line up of the audience was waiting just to greet me and congratulate the outstanding collection, which was something exceptional for them, especially from where I come from.
Q: Is this your first time in London participating in an event?
A: Yes, it is my first time to showcase my brand in London even though I participated last year in the Geneva Fashion Week.
Showcasing his casual and edgy styles at the Stories from Arabia, part of london Fashion Week, Ahmed Al Balushi takes Omani fashion to new heights
Q: What inspires you as a fashion designer?
A: Being a fashion designer and an architect has certainly inspired me to a point where the structural element is at its appearance when it comes to Kash5aful collections.
Q: What would you say is your USP?
A: As for a local brand that has been growing for the past three years, which started from designing shirts to ready to wear outfits for men and women, I believe we were always having our USP (Unique Selling Point) in promoting Kash5aful designs as an Arabian touch that fits modest and embraces the contemporary concept.
Q: Define yourself as an individual
A: I would define myself as a creative individual who likes to create new concepts and exploring ideas
RAbI’AH MAn experienced journalist with a passion for exploring and learning new things, adventures, Rabi’ah M graduated from London with a background in journalism. She enjoys writing about an array of subjects – arts, culture, entertainment, lifestyle and fashion.