Mak­ing a strong style state­ment

Society Magazine - - Interview - By Rabi’ah M

Q: What hopes and as­pi­ra­tions did you have for the Sto­ries of Ara­bia event?

A: As an Omani de­signer, I have al­ways wanted to par­tic­i­pate in rais­ing the Omani flag across the re­gion and in­ter­na­tion­ally in the fash­ion field. Be­ing a part of this event cer­tainly met my ex­pec­ta­tions. In fact, there was a mix­ture of a mile­stone and a suc­cess­ful ac­com­plish­ment in my ca­reer in fash­ion as a de­signer. With re­gards to my as­pi­ra­tions, I wanted to show­case a re­mark­able col­lec­tion, which would stand out as an Ara­bian con­cept whilst re­main­ing deeply rooted to the con­tem­po­rary icon in the world fash­ion in the Ara­bic cul­tures.

Q: How has your ex­pe­ri­ence been?

A: My ex­pe­ri­ence has been a pos­i­tive one, par­tic­i­pat­ing in the Lon­don Fash­ion Week was a ma­jor chal­lenge but I was grate­ful to my highly ef­fi­cient team for their hard work which made this event a suc­cess for my­self.

Q: What re­sponse did you re­ceive from the crowd?

A: I re­ceived var­i­ous kinds of feed­backs along with pos­i­tive vibes which made me happy to em­brace their at­ten­dance. A line up of the au­di­ence was wait­ing just to greet me and con­grat­u­late the out­stand­ing col­lec­tion, which was some­thing ex­cep­tional for them, es­pe­cially from where I come from.

Q: Is this your first time in Lon­don par­tic­i­pat­ing in an event?

A: Yes, it is my first time to show­case my brand in Lon­don even though I par­tic­i­pated last year in the Geneva Fash­ion Week.

Show­cas­ing his ca­sual and edgy styles at the Sto­ries from Ara­bia, part of lon­don Fash­ion Week, Ahmed Al Balushi takes Omani fash­ion to new heights

Q: What in­spires you as a fash­ion de­signer?

A: Be­ing a fash­ion de­signer and an ar­chi­tect has cer­tainly in­spired me to a point where the struc­tural el­e­ment is at its ap­pear­ance when it comes to Kash5a­ful col­lec­tions.

Q: What would you say is your USP?

A: As for a lo­cal brand that has been grow­ing for the past three years, which started from de­sign­ing shirts to ready to wear out­fits for men and women, I be­lieve we were al­ways hav­ing our USP (Unique Sell­ing Point) in pro­mot­ing Kash5a­ful de­signs as an Ara­bian touch that fits mod­est and em­braces the con­tem­po­rary con­cept.

Q: De­fine your­self as an in­di­vid­ual

A: I would de­fine my­self as a cre­ative in­di­vid­ual who likes to cre­ate new con­cepts and ex­plor­ing ideas

RAbI’AH MAn ex­pe­ri­enced jour­nal­ist with a pas­sion for ex­plor­ing and learn­ing new things, ad­ven­tures, Rabi’ah M grad­u­ated from Lon­don with a back­ground in jour­nal­ism. She en­joys writ­ing about an ar­ray of sub­jects – arts, cul­ture, en­ter­tain­ment, lifestyle and fash­ion.

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