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Peppercube Consultants conducted a comprehensive study to unveil the most loved brands among LMD readers in January. Commissioned by LMD, the study set out to capture the brand preferences of the magazine’s discerning readership,...
Having weathered one of the most turbulent economic periods in its post-independence history, Sri Lanka finds itself in a delicate and fluctuating phase of recovery. Businesses that once stood on the edge of survival are regaining some...
Best-selling author John Morgan, in his book Brand Against the Machine, writes: “Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem.” This philosophy is...
Q: How has Publicis Groupe Sri Lanka evolved over the past 12 months and what strengths have contributed to its growth? What opportunities do you see for expansion, and how does the company plan to enhance its market share and growth...