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From its founding in 1919, MPA has been the primary voice for magazine media publishers and brands that inspire, educate, and entertain readers. Today, MPA represents over 500 magazine media brands that span a vast range of genres across online,...
From its founding in 1919, MPA has been the primary voice for magazine media publishers and brands that inspire, educate, and entertain readers. Today, MPA represents over 500 magazine media brands that span a vast range of genres across online,...
In 2019, the magazine industry and magazine media continued to demonstrate relevance in an increasingly complex media landscape. Supporting over 240,000 jobs, with annual wages surpassing $8 billion, the audience for magazine media grew to 228.7...
The Alliance for Audited Media provides a comprehensive view of magazine media brand reach across print and digital editions, desktop and mobile websites, and video. This snapshot of consumer demand for magazine media includes individual channel data...
Magazines outperform television and the Internet on a variety of engagement attributes. Neuroscience demonstrates why paper readers remember more, and survey data shows that readers find magazine content trustworthy, inspiring, and life enhancing....
Ninety-one percent of US adults read a magazine in the last six months, which translates into a diverse audience across age, gender, race, ethnicity, and sexual orientation. Moreover, magazines reach more adults than television and more women than the...
While the industry still has much to learn about the lasting impact of the COVID-19 pandemic, data from the first half of 2020 show that magazines are finding a new importance – particularly among young people and women. Findings also reflect the power...