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The cover story for this issue has been brewing for a while. It started as so many articles do: several separate conversations follow the same arc and it’s apparent an idea’s time has come. In no particular order, I was hearing: so much...
As the countdown to November’s general election continues, what can politicians in Aotearoa learn from campaigns overseas? And does doorknocking still work? Like marketing, politics has always been about people, says Topham Guerin...
For Coco Scott-howman, entering the media marketing industry was a “happy accident.” She had studied economics at Otago University, yet she knew public service wasn’t the place for her. “But I did know I wanted to be challenged...
Imagine this: it’s a classic Kiwi summer day. Towels down, chilly bin open, kids racing toward the water. And there, tangled in seaweed at the shoreline, is your packaging. Logo clear. Colours unmistakable. A little crumpled. Slightly...
Marketing isn’t always about who has the biggest budgets or the most extravagant campaigns. At its core, marketing is about making noise, getting eyes on your product or work and building engagement and awareness around your brand. Of...
