Modnii Magazin - - SUMMARY - By Ekaterina Reutskaya Ека­те­ри­на Ре­уц­кая

So, the failed breakthrough in purchasing power in the regions forced developers and retailers to reconsider their development plans: now even the most active ones are not in a hurry to go beyond Moscow and St. Petersburg.

According to Colliers International, there is a tendency for a low expansion of retailers and limited bank lending in the regional markets. Retailers of low price segment, mainly fashion-operators and grocery chains, remain the most active network players. Such Russian brands as Sela, Familia, Gloria Jeans have been the most active among the fashion-players in the first half of 2017. Against the backdrop of the low dynamics of growth in the real solvency of the population, the company expects that the most prosperous regions (with high per capita income and low levels of retail space supply) will be priority for the construction and commissioning of new shopping centers, for example, Kazan, Ufa and Rostov-on-Don.

Shopping Area

According to analysts of Colliers International, retail centers of network developers (Maxi, Planeta, MEGA and others) still remain the key areas for opening new stores by network retailers in regions or for the brand to enter the city market. There are also new large-format projects which offer quality retail premises that meet the current requirements of retailers, such as SilverMall in Irkutsk, Riviera shopping mall in Lipetsk and others. In turn, CBRE emphasized Sunrise City SC in Naberezhnye Chelny among the openings of new shopping centers, which most influenced the city. The company notes that, in fact, the project became the first high-quality shopping center in the city and attracted international brands, previously not represented here, including H&M. According to the results of the first half of the year, the highest supply of quality retail space among Russian cities with a million population was recorded, in Samara (682 sq. m. per 1,000 people), Yekaterinburg (661 sq. m. per 1,000 people) and Nizhny Novgorod (522 sq. m. per 1,000 people).

It is noteworthy that Samara has been maintaining its leadership since 2014 in terms of the availability of retail space among the cities with a million population. Quality renovation of out-of-date shopping centers in the face of growing competition and consumer struggle remains a stable trend. “There are Yekaterinburg, Krasnodar, Krasnoyarsk, Vladivostok, Tyumen, Kazan, Sochi, Novosibirsk and Rostov-on-Don among the most promising Russian cities,” Magomed Akhkuev, Analyst for Market research department at CBRE, said.

“These cities have historically generated more interest due to a number of factors. In the case of cities with a population of one million people, these are the market’s capacity, the level of incomes of the population, the level of infrastructure development, and so on. Sochi and Vladivostok are promising due to their tourist potential”.

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