HOW DID LEVI'S 501 BECOME AN OBJECT OF CULT?
What's the first thing that comes to mind when we think of jeans classics? 501? But why? Rock musicians are the ones to thank. All the most important rockers from the 1960s on rode the stage wearing them, and Jefferson Airplane even wrote a song about them. This year Levi's decided to honour style icons like Joan Jett and The Ramones and came up with Altered collection, with Trucker jacket, 501 and 511 with seams out, contrasting denim inserts and raw hems. Punk's not dead!