Saint Lu­cia records In­crease in Vis­i­tor Ar­rivals across all Sec­tors

The Star (St. Lucia) - - LOCAL -

Saint Lu­cia con­tin­ues to see a pos­i­tive growth trend in tourism ar­rivals in 2018. The lat­est fig­ures re­leased by the Saint Lu­cia Tourism Au­thor­ity at a press brief­ing at the SLTA Head Of­fice show that vis­i­tor ar­rivals for the year-to-date are up by 10.1%. The des­ti­na­tion ex­pe­ri­enced in­creases in all sec­tors, with yacht­ing ar­rivals up an incredible 31.9%, cruise ar­rivals up 10.6% and stay-over ar­rivals up 5.2% com­pared to the same pe­riod last year.

The in­creases have been spurred by greater con­fi­dence in the Saint Lu­cia prod­uct and econ­omy by in­dus­try part­ners who have in­vested heav­ily in new or im­proved ser­vices of­fer­ings. There has been an uptick in the Amer­i­can Air­lines ser­vice out of Char­lotte, which of­fered three more flights in May this year than it did in the cor­re­spond­ing pe­riod in 2017; while Delta aug­mented its ser­vice by grow­ing its air­craft car­ry­ing ca­pac­ity from a 160-seater air­craft to a 180-seater, as well as in­creas­ing the fre­quency of its ser­vice from four times a week in 2017 to a daily flight ser­vice in 2018.

Ad­dress­ing the as­sem­bled me­dia on July 11, 2018, Tourism Min­is­ter, Hon. Do­minic Fedee said, “The Oc­to­ber 2018 to April 2019 winter pe­riod looks set to be even bet­ter than pre­vi­ous years with Amer­i­can Air­lines ex­pand­ing its air­lift into Saint Lu­cia by seven ad­di­tional flights weekly. That trans­lates to over thirty-five thou­sand new seats over a five-month pe­riod. This is con­fir­ma­tion that the new mar­ket­ing strat­egy has worked and con­tin­ues to work in get­ting the mes­sage out to more peo­ple that Saint Lu­cia is truly mag­nif­i­cent.”

The 31.9% in­crease in cruise ar­rivals stemmed from the ex­pan­sion of the berth at Pointe Seraphine to ac­com­mo­date free­dom class cruise ves­sels.

For the month of May 2018 the is­land recorded 32,277 stay-over ar­rivals—the largest num­ber ever for a month of May. It also rep­re­sented a 3% in­crease over last year’s fig­ure, which was also a record.

There are also en­cour­ag­ing signs for the sum­mer months as the im­ple­men­ta­tion of the Saint Lu­cia Ho­tel and Tourism As­so­ci­a­tion’s hol­i­day guar­an­tee al­lows vis­i­tors to book their va­ca­tions with­out hav­ing to worry about dis­rup­tions in their hol­i­days due to ad­verse weather. The hol­i­day guar­an­tee pro­gramme has been wel­comed by travel agen­cies and tour op­er­a­tors who can now of­fer their clients an ad­di­tional layer of se­cu­rity for their va­ca­tions, in the event of a hur­ri­cane.

The Saint Lu­cia Tourism Au­thor­ity is forg­ing ahead with ef­forts to po­si­tion Saint Lu­cia as the ex­pe­ri­en­tial des­ti­na­tion of choice for ro­mance, ad­ven­ture, dive, health and well­ness, fam­ily and culi­nary, while in­creas­ing vis­i­bil­ity, es­pe­cially in the ma­jor source mar­kets.

Newspapers in English

Newspapers from Saint Lucia

© PressReader. All rights reserved.