The Star (St. Lucia) - - LOCAL -

Telecom­mu­ni­ca­tions and en­ter­tain­ment provider Dig­i­cel, dur­ing the month of Sep­tem­ber, has demon­strated how se­ri­ous it takes its cor­po­rate so­cial re­spon­si­bil­ity; touch­ing the lives of hun­dreds of stu­dents in over twenty pri­mary schools across the coun­try in its Back-to-School cam­paign.

The cam­paign started on Sep­tem­ber 3 with Dig­i­cel pay­ing the bus fare for hun­dreds of stu­dents trav­el­ing to school. The sec­ond phase of the cam­paign saw a to­tal of five HP print­ers do­nated to five pri­mary schools, through a col­lab­o­ra­tive ef­fort be­tween Dig­i­cel and Com­puter World. The ben­e­fi­cia­ries were the La Guerre Com­bined, Marc­hand Com­bined, Pi­aye Com­bined, Plain View Com­bined and Gor­don and Wal­cott Me­mo­rial Methodist.

Ad­di­tion­ally, the morn­ings of Sep­tem­ber 12 and 19 got off to a bright start for stu­dents at the Gros Islet In­fant and Pri­mary, Fond As­sau Com­bined, Ca­naries Pri­mary and Od­san Com­bined as they were treated to a spe­cial break­fast, com­pli­ments of Dig­i­cel and June's Cater­ing.

The Back-to-School cam­paign then led the Dig­i­cel team to the Belle Vue Com­bined, De­niere Riviere Com­bined, La­borie Boys' Pri­mary, Vieux Fort Pri­mary, Mi­coud In­fant, Mon Re­pos Com­bined, Anse-La-Raye Pri­mary, Fond St. Jac­ques Pri­mary, Bocage Com­bined and the Grand Riviere Pri­mary whose stu­dents re­ceived a do­na­tion of Dig­i­cel-branded note­books, pen­cil cases and back­packs.

Dig­i­cel's CEO Siobhan James-Alexan­der ex­pressed much thanks to her team for iden­ti­fy­ing the most de­serv­ing schools and go­ing out day af­ter day to bring so many smiles to the stu­dents' faces.

James-Alexan­der ex­plained that though there have been many changes within Dig­i­cel over the years, one thing that has re­mained con­stant is the com­pany's com­mit­ment to giv­ing back to the com­mu­nity and the peo­ple it serves.

The CEO ended by stat­ing that the Back-to-School cam­paign is just one as­pect of what Dig­i­cel has in store, adding that the rest of 2018 prom­ises to be ex­tremely re­ward­ing for all Dig­i­cel cus­tomers and Saint Lu­cia as a whole, urg­ing per­sons to keep their eyes and ears peeled.

Happy stu­dents at the Anse-La-Raye Pri­mary School en­joy­ing a visit from Dig­i­cel.

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