Yo­plait Walk Gives Way To New Idea

The Star (St. Lucia) - - LOCAL - ---JSA

Since its launch in 2008 to raise aware­ness and sup­port for in­di­vid­u­als liv­ing with can­cer, the Yo­plait Walk for Can­cer has at­tracted hun­dreds an­nu­ally. But the walk will be no more. Di­vi­sion Head of Massy Stores, Mrs. Jan­ice Lionel, made the an­nounce­ment dur­ing the launch of the com­pany's 2018 Breast Can­cer Cam­paign.

"In 2008, our part­ner­ship with Gen­eral Mills, through their Yo­plait brand, saw the first ever Can­cer Cam­paign launched in Saint Lu­cia,” she said. “Ten years later the can­cer cam­paign is one of the largest fundrais­ers for women liv­ing with can­cer on-is­land, hav­ing col­lected over $400,000 dur­ing this pe­riod.

"The Gen­eral Mills world­wide cam­paign ended about three years ago but con­tin­ued in the Caribbean. We are in our 11th year of the breast can­cer cam­paign and un­for­tu­nately the 'Save lids to save lives' cam­paign has now stopped for the Caribbean. This means that the Massy Stores Yo­plait walk will not be tak­ing place this year." She in­di­cated that all is not lost and the com­pany sees this as an op­por­tu­nity to de­velop new part­ner­ships and con­tinue rais­ing aware­ness.

“In the ab­sence of a Massy Stores-led can­cer walk, we will con­tinue to be a force for good by sup­port­ing other ex­ist­ing en­ti­ties. We be­lieve we can still achieve the ob­jec­tive of aware­ness and rais­ing funds through in-store ac­tiv­i­ties and col­lab­o­ra­tion with ex­ist­ing en­ti­ties in their fundrais­ing events."

Ms. Lionel said ef­forts to raise aware­ness will no longer be con­cen­trated in Oc­to­ber to Novem­ber, but will be spread through­out the year. Mar­ket­ing man­ager of Massy Stores, Ms. San­cha Rag­gie ex­plained the way for­ward: “Be­tween Oc­to­ber 1 and Novem­ber 11, 2018, you can make a do­na­tion at the cash reg­is­ter in the de­nom­i­na­tions of five, ten, fif­teen and twenty dol­lars. The max­i­mum do­na­tion will be $200. Massy Stores will match the funds raised, up to $6,000. All funds will go to Faces of Can­cer.”

She added: “Since we don't have a walk, we are part­ner­ing with other or­gan­i­sa­tions. The CIBC Caribbean Walk for a cure is on Oc­to­ber 7. Walk for a Cause is also next year and part of the pro­ceeds will be do­nated to the Na­tional Com­mu­nity Foun­da­tion.”

Massy Stores will also be an­nounc­ing se­lect days when the St. Lu­cia Can­cer So­ci­ety will be avail­able to the pub­lic at their var­i­ous stores, to pro­vide in­for­ma­tion on breast can­cer. Ex­ec­u­tive di­rec­tor of the Na­tional Com­mu­nity Foun­da­tion, Mrs. Michelle Phillips, com­mended the com­pany for its con­tin­ued sup­port: “The part­ner­ships are very im­por­tant and it can­not be down­played. When San­cha called to say that Gen­eral Mills had pulled out, and that Massy was go­ing to look at re­brand­ing, my re­sponse to her was it is just en­cour­ag­ing that even in the face of this, Massy Stores has seen it fit to con­tinue the fight against can­cer. That should not go un­no­ticed, and I want to say thank you.”

Ms. San­cha Rag­gie, Mar­ket­ing Man­ager of Massy Stores at the 2018 Cam­paign Launch.

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