Saint Lu­cia makes sig­nif­i­cant con­tri­bu­tion to State of Tourism In­dus­try Con­fer­ence

The Star (St. Lucia) - - LOCAL -

Saint Lu­cia’s Tourism Min­is­ter, Hon­ourable Do­minic Fedee and Act­ing Chief Ex­ec­u­tive Of­fi­cer at the Saint Lu­cia Tourism Author­ity, Mrs. Tif­fany Howard joined other Caribbean tourism pro­fes­sion­als, pol­i­cy­mak­ers and strate­gic part­ners from the pub­lic and pri­vate sec­tors for a week of events this past week. The State of Tourism In­dus­try Con­fer­ence (SOTIC) at At­lantis, Par­adise Is­land from Oc­to­ber 1-5, 2018 fo­cused on op­por­tu­ni­ties for en­hanc­ing the re­gion’s tourism prod­uct. It was led by the Ba­hamas Min­istry of Tourism and Avi­a­tion un­der the theme, “Re­ju­ve­nate. Recre­ate. Re­con­nect. New Direc­tions for Caribbean Tourism.”

Dur­ing the week-long con­fer­ence, ex­perts from mar­ket­ing, tech­nol­ogy, sus­tain­abil­ity and other rel­e­vant ar­eas pro­vided par­tic­i­pants with in­sight into us­ing the lat­est ideas to the ad­van­tage of their busi­nesses.

“As a small is­land de­vel­op­ing state and con­sid­er­ing the im­pact of the 2017 hur­ri­cane sea­son on the Caribbean, it is im­per­a­tive that Saint Lu­cia, and the re­gion, dis­cusses the crit­i­cal Is­sues of cli­mate change and the im­por­tance of build­ing re­silience,” said Fedee. Adding her voice, Howard noted, “Of­fer­ing our con­tri­bu­tion at this fo­rum will broaden the views on the non-iso­lated is­sues that we face, while craft­ing new plans for growth and de­vel­op­ment within the in­dus­try, in­clud­ing a long term mar­ket­ing plan for the Caribbean.”

The Saint Lu­cia Tourism Author­ity re­vamped the mar­ket­ing strat­egy for the is­land’s tourism prod­uct in 2017 in­tro­duc­ing the tagline, ‘Let Her In­spire You’ which the Caribbean Tourism Or­ga­ni­za­tion recog­nised as the best so­cial me­dia mar­ket­ing cam­paign in the Caribbean in 2018.

Also re­cently, Saint Lu­cia won the ti­tle of ‘Caribbean’s Lead­ing Hon­ey­moon Des­ti­na­tion’ at the 25th an­nual World Travel Awards. This is the ninth time that the is­land has se­cured the ti­tle in ten years.

As part of the strat­egy to en­hance the is­land’s tourism of­fer­ings, the Min­istry of Tourism has ear­marked eight com­mu­ni­ties na­tion­ally for the de­vel­op­ment of the Vil­lage Tourism pro­gramme: Gros Islet, Anse La Raye, Ca­naries, Soufriere, Choiseul, Vieux Fort, Mi­coud and Den­nery. The idea is to con­vert each of the com­mu­ni­ties into a tourism des­ti­na­tion, show­cas­ing its unique cul­ture, her­itage and his­tory. Each com­mu­nity’s fo­cus will be dif­fer­ent, thereby cre­at­ing an ex­pe­ri­ence for vis­i­tors un­like any other des­ti­na­tion.

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