HVAC exhibition brings latest technologies to Saudi Arabia

Mostra Convegno Expocomfort (MCE), the world’s major biennial exhibition dedicated to residential and industrial installations, air conditioning and renewable energy will launch its first event in the Kingdom — MCE Saudi — in Riyadh in May 2015.

The event will provide unrivaled opportunities in the HVAC (heating, ventilating, and air conditioning) systems market and MCE Saudi 2015 will take place from May 4 to 6 at the Riyadh International Convention & Exhibition Center (RICEC).

MCE is coming to Saudi Arabia after celebrating its 39th edition in 2014 when MCE Italy hosted more than 2,000 exhibitors and welcomed over 155,000 visitors from 147 countries. In 2015, this worldleading event will showcase the latest technologies and innovations for water and energy efficiency in one of the fastest-growing markets in the Middle East.

Massimiliano Pierini, exhibition director of the Mostra Convegno Expocomfort Italy, said: “MCE Saudi is the only platform to network to local, regional and international HVAC industry leaders and decision-makers. It is also a great platform for knowledge sharing with the latest technologies and strong educational con- tent to be brought by leading international experts. MCE Saudi is an excellent opportunity for exhibitors to launch and bring new products to the region and, position their products and services at a highly focused event.”

Madame Haya Al- Sunaidi, chairwoman of Reed Sunaidi Exhibitions, said: “We have planned to launch MCE Saudi with the aim of offering to all exhibitors a valuable opportunity to market themselves locally, increase their customer portfolio, expand their business relationships and understand local requirements in the 3rd biggest HVAC market in the world.”

The Riyadh Development Authority has approved a large SR278 billion plan that includes major new housing projects and transport developments. Investment expectations are due to exceed $294 billion by 2018, with 63 percent expected to be invested in infrastructure, 22 percent on residential and 15 percent on the non-residential building sectors.

The HVAC market is predicted to grow to around $1.4 billion in 2015, up from $1 billion in 2011.

MCE is coming to Saudi Arabia after celebrating its 39th edition in 2014 when MCE Italy hosted more than 2,000 exhibitors and welcomed over 155,000 visitors from 147 countries.