LG aims to consolidate global position through road shows
This year, LG Electronics (LG) is holding its annual Innovation Festival (InnoFest) Roadshow in Lisbon, Portugal, themed Innovation for a Better Life.
The festival, first held in 2013, is an opportunity for LG to showcase a diverse range of products across consumer electronics and home appliances for regional partners. This week, LG will host audiences from the Middle East, Africa and Europe before taking the show to other areas around the world.
The highlights of this year’s InnoFest are LG’s flagships 4K OLED TV lineup, including 55-, 65- and 77-inch models with curved and flat displays, ULTRA HD TV lineup, includ- ing its new ColorPrime series, and a new Music Flow Wi-Fi Series lineup, including two Wi-Fi sound bars and the portable Wi-Fi speaker, and the curved 34-inch UltraWide monitor.
Also on display at festival, are LG’s convenience-enhancing smart home appliances — the latest ecofriendly washers with TurboWash and 6 Motion Direct Drive technology, the energy efficient refrigerators equipped with the Inverter Linear Compressor, and LG’s latest Door-in-Door refrigerators; in addition to the updated LG Styler, an advanced clothing management system that refreshes hard-tomaintain clothes, and the advanced CordZero vacuum cleaners — equipped with LG’s Smart Inverter Motor and PowerPack technologies.
“In a bid to consolidate its position as a global leader and technology innovator in consumer electronics, mobile communications and home appliances in regional markets the world over, LG has held InnoFest Roadshow in Portugal this year with the ultimate objective of showing its latest innovations in the smart industry and making local consumers’ lives more convenient. We in Saudi Arabia are proud to be invited and represented in this unique road show, and take part in side activities,” said Deuk Soo Ahn, president of LG Electronics Saudi Arabia.