Emami acquires controlling stake in Fravin Pty Ltd.

Emami Ltd., one of the major personal and health care FMCG companies in India, has acquired controlling stake (66.67 percent) in Fravin Pty Ltd., along with its three subsidiaries through Emami International FZE, a subsidiary of Emami Ltd.

Fravin Pty Ltd., based in Australia, has major strengths in R&D and manufacturing of natural and organic personal care products. This international acquisition marks Emami’s entry into the fast growing natural and organic personal care segment and is in line with the company’s strategy to be present in sectors with high growth potential.

“The Fravin acquisition is in sync with the company’s strategy to grow aggressively through both organic and inorganic routes in India and overseas. This is a significant step for the organization as the acquisition marks Emami’s entry into organic personal care products, where we were not present earlier. The market for organic personal care products is growing at rapid pace across the world. The global market for organic products, which was over $ 7.6 billion in 2013, is expected to double in six years,” said Harsh Agarwal, director, Emami Ltd.

Prashant Goenka,

director, Emami Ltd., said: “We plan to expand our export portfolio in developed countries through Fravin’s formulations of natural and organic personal care products, where demands for such products are high and future prospects exciting.”

Promoted by the Trichologist and a world master hairdresser Peter Francis, the Fravin Group manufactures a full range of hair care and skin care products that are certified organic by various certification bodies in Australia and the United States such as Australian Certified Organic (ACO), the US Department of Agriculture (USDA) and many more.