Riyadh Mo­tor Show show­cases lat­est car models

Arab News - - BUSINESS - RODOLFO C. ESTIMO JR.

RIYADH: The Riyadh Mo­tor Show kicked off on Tues­day in the Saudi cap­i­tal with Deputy Min­is­ter of Trans­port and Roads Hathlool Al-Hathloul cut­ting the cer­e­mo­nial rib­bon to mark its open­ing.

The min­is­ter vis­ited the par­tic­i­pants’ stands, tak­ing time to ap­pre­ci­ate the new models and talked to the dis­trib­u­tors about th­ese.

The car show’s 30th edi­tion has rolled out more than 10 models from the big­gest and well- known car man­u­fac­tur­ers and be­ing shown to the pub­lic for the first time. Or­ga­niz­ers of the car ex­hi­bi­tion, which is be­ing held in con­cur­rence with the Saudi Auto Shop and Saudi Power Sports, said the num­ber of guests dur­ing the open­ing day was es­ti­mated at 10,000.

Over 60 car dis­trib­u­tors are par­tic­i­pat­ing in the show, which con­tin­ues till Dec. 2, in a 4,000 sqm area in­side the Riyadh In­ter­na­tional Con­ven­tion and Ex­hi­bi­tion Cen­ter (RICEC).

Par­tic­i­pants said the in­dus­try was down com­pared to last year but they ex­pressed op­ti­mism as far as the in­dus­try is con­cerned.

“The in­dus­try may be down but it’s only tem­po­rary. The lo­cal car in­dus­try is faced with chal­lenges and we have to make the nec­es­sary ad­just­ments,” Si­mon Frith, man­ag­ing di­rec­tor of Nis­san Saudi Ara­bia Co. Ltd., said

He added that ev­ery com­pany that does not re­spond to chal­lenges will lose but if it gives what the cus­tomer wants, it will grow and con­tinue to pros­per.

“We have to re­main close to the cus­tomer and give him what he wants and what he needs,” he added.

The or­ga­niz­ers said that the Riyadh Mo­tor Show is the ideal plat­form for au­to­mo­tive com­pa­nies to dis­play their lat­est car models.

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