GIB launches new cor­po­rate iden­tity

Arab News - - CORPORATE PR -

Gulf In­ter­na­tional Bank ( GIB) last night re­vealed its new cor­po­rate iden­tity coin­cid­ing with the bank’s 40th an­niver­sary cel­e­bra­tions. The un­veil­ing of the new iden­tity was shared with of­fi­cials at a spe­cial cer­e­mony in Riyadh.

The new brand iden­tity re­flects the core of the bank’s new strat­egy and its board’s vi­sion for the bank to be the pre­ferred fi­nan­cial ser­vices part­ner in de­liv­er­ing in­no­va­tive so­lu­tions to its cus­tomers.

With the bank’s ex­pan­sion and di­ver­si­fi­ca­tion ap­proach, the new brand will serve as the trade­mark for all of GIB sub­sidiaries and rep­re­sen­ta­tive of­fices in the Ara­bian Gulf and the rest of the world.

Ab­du­laziz Al- He­laissi, GIB CEO, said: “As part of a GIB strate­gic re­view, we iden­ti­fied a need to re­fresh our brand and vis­ual iden­tity. GIB has grown steadily over the past four decades to de­liver be­spoke fi­nan­cial ser­vices. With a strong uni­fied brand iden­tity and an ex­cit­ing pro­gram of change im­ple­men­ta­tion on­go­ing, we are bet­ter po­si­tioned than ever to main­tain our lead­er­ship in the pro­vi­sion of be­spoke in­ter­na­tional bank­ing ser­vices, help­ing our clients thrive by work­ing to­gether. Through 40 years of growth and achieve­ments, GIB has al­ways em­braced progress and de­vel­op­ment. This is now per­son­i­fied in a re­freshed brand, de­signed to com­ple­ment our strate­gic am­bi­tions in a chal­leng­ing fi­nan­cial en­vi­ron­ment.”

GIB is owned by the gov­ern­ments of the six Gulf Co­op­er­a­tion Coun­cil coun­tries, with Saudi Ara­bia’s Pub­lic In­vest­ment Fund be­ing the pri­mary share­holder.

GIB, the Gulf’s in­ter­na­tional bank, helps its clients thrive by work­ing to­gether to re­al­ize am­bi­tions. GIB aims to be the pre­ferred fi­nan­cial ser­vices part­ner, de­liv­er­ing be­spoke bank­ing so­lu­tions to a wide cus­tomer base in the re­gion and be­yond. This in­cludes cor­po­rate bank­ing, as­set man­age­ment, debt and eq­uity cap­i­tal mar­ket ser­vices, fi­nan­cial ad­vi­sory ser­vices, merg­ers and ac­qui­si­tions, and the world’s first Shari­ah­com­pli­ant dig­i­tal re­tail bank­ing ser­vice, meem by GIB.

GIB CEO Ab­du­laziz Al-He­laissi

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