Home Cen­tre part­ners with Ca­reem for en­hanced cus­tomer ex­pe­ri­ence

Arab News - - CORPORATE PR -

Home Cen­tre, the largest home re­tailer in the Mid­dle East, has en­tered into a part­ner­ship with Ca­reem, the re­gion’s lead­ing app­based car book­ing ser­vice, to pro­vide cus­tomers in Saudi Ara­bia an en­hanced ex­pe­ri­ence that goes be­yond shop­ping.

Cus­tomers who make a minimum pur­chase worth SR1,000 at Home Cen­tre stores in ma­jor cities across the KSA are el­i­gi­ble for a free Ca­reem ride back home. In ad­di­tion, Home Cen­tre cus­tomers can avail of at­trac­tive of­fers when they sign-up for Ca­reem ser­vices, in­clud­ing a free first trip and a credit of SR40 added to their Ca­reem ac­count. These of­fers are valid in se­lect cities for a limited pe­riod. A mem­o­ran­dum of un­der­stand­ing (MoU) to this ef­fect was signed by Nitin Ki­ran – Na­tional Con­cept Business head, Home Cen­tre and Rayan Al­turki – head of Mar­ket­ing KSA, Ca­reem, at the Land­mark Ara­bia Of­fice in Riyadh Gallery Mall.

Since its in­cep­tion as a sin­gle out­let in the UAE in 1995, Home Cen­tre has grown into an award­win­ning in­ter­na­tional net­work of over 95 stores spread across 10 coun­tries, oc­cu­py­ing over four mil­lion square feet of re­tail space world­wide. Known for the range and qual­ity of its prod­ucts, the brand has be­come a house­hold name across all lo­ca­tions where it has pres­ence.

Nitin Ki­ran of Home Cen­tre and Rayan Al­turki of Ca­reem shake hands at the sign­ing cer­e­mony.

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