New Look’s SS17 is all about bright colors and prints
This season, color and print are key to New Look’s SS17 collection. Acid brights lead the way as the go- to palette; bright prints as well as block colors and 80s rave graphics adorn some of the most statement seasonal pieces.
Gingham reigns supreme as the go-to print for spring and is seen across dresses, separates and outerwear.
Sleeve details are statement — from over- stated ballooned shaped to exaggerated cuffs on deconstructed tailoring. Layering aids the spring/ summer transition — studded and embroidered tulle is worn over denim and printed tees keeping things casual and fresh.
Grunge is back but with a folk inspired twist. Multi frills, mismatched ditzy prints and cutwork details are seen on blouses and dresses and worn against ripped denim and lace.
The 1950s Sin City inspires one of the main trends this season; revere shirts teamed with retro tailoring in Cuban colors are key. Printed summer darks and black base florals are dressed down to give a relaxed feel to the vintage-inspired collection.
Urban culture is evident throughout the range. The return of the Crombie jacket, tracksuit and polo neck lend themselves to the 90s East London hipster scene, while customized tops and denim give the collection an edge.
Layering plays an important role for New Look Men this season. Washed out, neutral colors provide a clean minimalist feel with fabrications and lose fitting silhouettes.
Tailoring has evolved with a nautical influence, pinstripes give the collection a fresh modern feel.