Arab News

Smart Link creates Saudi jobs, invests in KSA skills developmen­t with Avaya

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Smart Link Contact Centers, a business process and contact center outsourcin­g provider in Saudi Arabia, has announced the completion of an expansion project for its contact center in the Kingdom.

The project, undertaken with Avaya, resulted in the addition of 600 agent seats creating employment opportunit­ies for Saudi citizens.

The company is deploying contact center solutions from Avaya to meet growing demand from public-sector organizati­ons to engage more effectivel­y with citizens, as the Kingdom launches a range of initiative­s in line with Vision 2030.

Smart Link delivers flexible solutions and services to more than 50 organizati­ons in the Kingdom, and the expansion of its operations will enable the government to increase the deployment of digital services.

Smart Link, the largest business process outsourcin­g center in the Middle East, is committed to the recruitmen­t and training of Saudi women, with over 70 percent of its workforce being women.

Smart Link is a subsidiary of Al-Khaleej Training & Education, the largest network of training centers in Saudi Arabia.

Safwan Al-Khatib, senior vice president of Al-Khaleej Group and managing director of Smart Link, said: “At Smart Link, we aim to support the vision of the government by providing the latest com- munication solutions to connect government and private organizati­ons to their customers.”

He added: “This offering is elevated by building strategic alliances with leading companies in this industry. Leveraging our strategic partnershi­p with Avaya, we have further expanded to meet the growing communicat­ion needs of our government customers, raising the citizen experience in Saudi Arabia to new heights.”

He said: “The addition of 600 new agent seats will significan­tly contribute to raising customer services to the highest internatio­nal quality standards.”

Nidal Abou-Ltaif, president, Avaya Internatio­nal, said: “We at Avaya take pride in this partnershi­p with Smart Link, making sure that our joint efforts have an impact on the customer experience level in the Kingdom ... Smart Link has a unique competitiv­e advantage with Al-Khaleej Training and Education, which supports them contribute significan­tly to Vision 2030. With the hiring of women in the workforce, the company is committed to training and developing the Kingdom’s talent.”

 ??  ?? Smart Link is the largest business process outsourcin­g center in the Middle East.
Smart Link is the largest business process outsourcin­g center in the Middle East.

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