Sony Middle East & Africa and Modern Electronics plan to expand business in Kingdom by 27% in 2017
Sony Middle East and Africa (MEA) has unveiled a new business strategy that aims to increase its regional presence and grow business by 20 percent in 2017. Saudi Arabia will be the biggest contributor to the company’s growth strategy in the region and the Sony business here is expected to grow by 27 percent.
Driving Sony MEA’s strategy, managing director Taro Kimura will achieve this vision through new product launches and a refreshed business development strategy that will place the company and its business partners in a strong position to gain market share in the company’s focus categories, which are television, digital imaging and audio products. Sony MEA is looking to grow television sales in Saudi Arabia by 26 percent, audio product sales by 32 percent and achieve a 57 percent sales growth in its full frame camera business in 2017.
“To achieve our ambitious plans, Sony MEA and Modern Electronics Company Limited (MECL) are re-engineering our operations and evolving strategies based on data and facts. We are aligning priorities, KPIs, processes and in-market execution plans. Our aim is to present a powerful united front in the retail space. This will enable us to offer our customers the best experiences with our innovative products and encourage them to appreciate their unique value,” said Kimura.
MECL has been synonymous with Sony since it was founded in 1970 and market all of the company’s range of consumer electronics that include televisions, audio products, cameras, headphones, PlayStation and XPERIA phones.
Trevor Bish Jones, MECL CEO, said “Sony has an extraordinarily powerful line-up of products this year. We are working on new strategies to market these products with the Sony regional office. We are renovating MECL showrooms to focus on Sony and best expose the Saudi customer to the many technological innovations Sony products have to offer”.