Juicy Couture launches new collection
Lifestyle brand Juicy Couture, which claims to bring LA style and attitude to girls all over the world, has launched its Pre Fall 2017 collection. The assortment is inspired by tropical landscapes, which is reflected in the color palette and prints incorporated in the collection. Track and athleisure continue to be an important focus for the brand while fashion pieces such as flowy dresses and rompers, satin bombers, lightweight cardigans and dusters, and embellished denim are mixed in.
The company has given a sneak peak into its latest collection.
Paradise Cove: Paradise Cove is joyous, romantic, and a celebration of all that is summer. The colors mix beautiful variations of make-up tones from powder pink, beach sand, white and vanilla accented with touches of flamingo, crystal sea and high sunset. The prints draw from a summer oasis consisting of tropical florals, ombré patterns and quirky conversation pieces.
Zuma Beach: Zuma Beach is a wear-now capsule with a tropical and feminine ethnic touch. The colors are bolder using shady palm, sugar beet, high sunset, zenith, crystal sea, sunset blush and heather cozy. The prints are inspired by summer landscapes and include tropical palm leaves, bold stripes and simple polka dots.
On Track: This urban vs. romance theme comprises a strong base of pitch black, vanilla, stadium red, dragonfruit and heather cozy, with touches of cloud, urban peach and yellow flash. The story is sporty with bold pieces, mixed in with touches of romance and whimsy. Track looks are mixed with flirty woven separates. Prints are a mixture of delicate ditsy florals, bold paisley foulard patterns and conversational box wrapping ribbons.
Jewelry, sunglasses, footwear and fragrance mirror the readyto-wear collection. The Pre Fall 2017 collection launches globally in stores and online at JuicyCouture.com this summer.