Cisco Con­nect 2018 high­lights op­por­tu­ni­ties pre­sented by Saudi dig­i­tal ac­cel­er­a­tion

Arab News - - CORPORATE PR -

Themed “Your Time is Now,” Cisco’s flag­ship tech­nol­ogy fo­rum re­turned to Saudi Ara­bia to ad­dress how dig­i­tal trans­for­ma­tion is fun­da­men­tally chang­ing the busi­ness land­scape. Held at the Hil­ton Ho­tel, Jed­dah, from March 27-28, Cisco Con­nect brought to­gether re­gional tech­nol­ogy and busi­ness de­ci­sion mak­ers to drive the King­dom’s dig­i­ti­za­tion agenda and dis­cuss the op­por­tu­ni­ties and chal­lenges pre­sented by the dig­i­tal era.

The event high­lighted how Cisco’s Coun­try Dig­i­ti­za­tion Ac­cel­er­a­tion (CDA) pro­gram, launched nearly two years ago, is con­tribut­ing to­ward the progress of the King­dom in line with the King­dom’s Na­tional Trans­for­ma­tion Pro­gram and Saudi Vi­sion 2030.

“As we cel­e­brate our 20th an­niver­sary in Saudi Ara­bia, we want to bring a fresh per­spec­tive on dig­i­ti­za­tion to our cus­tomers and part­ners, as well as the broader busi­ness and tech­nol­ogy com­mu­nity,” said Haytham Al-Ohali, manag­ing di­rec­tor of Cisco Saudi Ara­bia. Speak­ing ahead of the event, he added: “Cisco Con­nect Saudi Ara­bia 2018 will show­case break­through IT tech­nolo­gies, trends and in­no­va­tions and high­light how dig­i­tal trans­for­ma­tion is driv­ing change across Saudi in­dus­tries and so­ci­ety by re­defin­ing busi­ness mod­els and ser­vice pro­vi­sion. The event will also tackle the busi­ness chal­lenges that will be cre­ated through step changes tak­ing place in the King­dom’s dig­i­ti­za­tion.”

Cisco Con­nect Saudi Ara­bia 2018 fea­tured the lat­est tech­nol­ogy trends and so­lu­tions across the Cisco port­fo­lio, in­clud­ing Cisco’s pi­o­neer­ing in­no­va­tion, The Net­work. The event pro­vided lead­ers from across Saudi Ara­bia’s gov­ern­ment, pub­lic and pri­vate sec­tors, and ICT and busi­ness com­mu­ni­ties the op­por­tu­nity to en­gage and share knowl­edge with Cisco ex­perts and at­tend thought-pro­vok­ing key­note and break­out ses­sions and panel dis­cus­sions.

“At a time when change is the only con­stant, the key to so­cioe­co­nomic de­vel­op­ment lies in con­tin­ual in­no­va­tion and stay­ing ahead of the dis­rup­tion curve,” said David Meads, vice pres­i­dent for Cisco Mid­dle East and Africa. “With a pro­gres­sive vi­sion and ex­cel­lent fun­da­men­tals, Saudi Ara­bia stands to ben­e­fit greatly from the dig­i­tal era. The King­dom is well po­si­tioned to leapfrog es­tab­lished economies and pros­per im­mensely from the rapid pace of dig­i­tal trans­for­ma­tion.”

Haytham Al-Ohali, manag­ing di­rec­tor of Cisco Saudi Ara­bia.

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