LG’s TwinWash technology revolutionizes laundry industry
LG’s award-winning TwinWash laundry technology has successfully carved a niche for LG as one of the most trusted appliance brands, the company said.
One of the key trends that has caught the attention of consumers worldwide is the need for large-capacity washing machines.
Kevin Cha, president, LG Electronics, Middle East and Africa, said: “As largercapacity washers and their range and popularity grow, the industry is keeping a close watch on whether the increase in size affects reliability, wash performance or time. LG’s award-winning TwinWash technology has successfully managed to emerge as one among the top successful innovations while creating a new genre within the laundry industry.”
According to a leading US consumer publication, appliance breakage rate estimates in the industry vary across each laundry category — ranging from 10 to 25 percent — based on testing for cleaning, water and energy efficiency, gentleness, speed and noise. LG laundry products earned top reliability scores with the lowest breakage rates — ranging as low as six to 14 percent — as compared with seven other major appliance brands of front-load washing machines and high efficiency top-load washing machines.
“LG’s reliability builds a heritage of innovation in the laundry category. A key to LG’s washer dependability is direct drive motor technology pioneered by LG. The LG Direct Drive motor, attached directly to the washer’s drum, is designed to increase both performance and durability. The company was also the first to introduce the LG TwinWash system that combines two washers — a traditional front-load washer and LG SideKick Pedestal Washer — so users can wash two loads at the same time or independently,” the company said.
Consumers can choose any LG frontload washer and add an LG SideKick to enjoy or upgrade an existing front-load model, manufactured after 2009.
The LG SideKick can also be added to select top-load systems for consumers who prefer that style. The LG SideKick pedestal washer is specifically designed to wash small laundry loads including intimates, delicates and active wear.
The washing machine’s Energy Monitoring feature provides helpful data while LG’s proprietary HomeChat service is available in the 21-kg system allowing users to physically text their washing machine to check the status or even start up the cycle.