LG’s TwinWash tech­nol­ogy rev­o­lu­tion­izes laun­dry in­dus­try

Arab News - - CORPORATE PR -

LG’s award-win­ning TwinWash laun­dry tech­nol­ogy has suc­cess­fully carved a niche for LG as one of the most trusted ap­pli­ance brands, the com­pany said.

One of the key trends that has caught the at­ten­tion of con­sumers world­wide is the need for large-ca­pac­ity wash­ing ma­chines.

Kevin Cha, pres­i­dent, LG Elec­tron­ics, Mid­dle East and Africa, said: “As larg­er­ca­pac­ity wash­ers and their range and pop­u­lar­ity grow, the in­dus­try is keep­ing a close watch on whether the in­crease in size af­fects re­li­a­bil­ity, wash per­for­mance or time. LG’s award-win­ning TwinWash tech­nol­ogy has suc­cess­fully man­aged to emerge as one among the top suc­cess­ful in­no­va­tions while cre­at­ing a new genre within the laun­dry in­dus­try.”

Ac­cord­ing to a lead­ing US con­sumer pub­li­ca­tion, ap­pli­ance break­age rate es­ti­mates in the in­dus­try vary across each laun­dry cat­e­gory — rang­ing from 10 to 25 per­cent — based on test­ing for clean­ing, wa­ter and en­ergy ef­fi­ciency, gen­tle­ness, speed and noise. LG laun­dry prod­ucts earned top re­li­a­bil­ity scores with the low­est break­age rates — rang­ing as low as six to 14 per­cent — as com­pared with seven other ma­jor ap­pli­ance brands of front-load wash­ing ma­chines and high ef­fi­ciency top-load wash­ing ma­chines.

“LG’s re­li­a­bil­ity builds a her­itage of in­no­va­tion in the laun­dry cat­e­gory. A key to LG’s washer de­pend­abil­ity is di­rect drive mo­tor tech­nol­ogy pi­o­neered by LG. The LG Di­rect Drive mo­tor, at­tached di­rectly to the washer’s drum, is de­signed to in­crease both per­for­mance and dura­bil­ity. The com­pany was also the first to in­tro­duce the LG TwinWash sys­tem that com­bines two wash­ers — a tra­di­tional front-load washer and LG Side­Kick Pedestal Washer — so users can wash two loads at the same time or in­de­pen­dently,” the com­pany said.

Con­sumers can choose any LG front­load washer and add an LG Side­Kick to en­joy or up­grade an ex­ist­ing front-load model, man­u­fac­tured af­ter 2009.

The LG Side­Kick can also be added to se­lect top-load sys­tems for con­sumers who pre­fer that style. The LG Side­Kick pedestal washer is specif­i­cally de­signed to wash small laun­dry loads in­clud­ing in­ti­mates, del­i­cates and ac­tive wear.

The wash­ing ma­chine’s En­ergy Mon­i­tor­ing fea­ture pro­vides help­ful data while LG’s pro­pri­etary HomeChat ser­vice is avail­able in the 21-kg sys­tem al­low­ing users to phys­i­cally text their wash­ing ma­chine to check the sta­tus or even start up the cy­cle.

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