Renault launches Mideast-wide singing competition
Renault Middle East has launched a singing competition across its showrooms to celebrate its sponsorship of reality show “The Voice Arabia.”
The “Koleos Karaoke” competition will visit showrooms across the GCC for a weekend only, during which customers who test drive any Renault model will automatically qualify to take part in the singing competition for a chance to win one of the three new Renault Koleos SUVs.
On Wednesday, Thursday and Friday, the competition will be held at the Gulf Advantage Automobiles LLC showroom on Khurais Road, Al-Rabwah in Riyadh.
A custom-made recording studio has been installed inside Renault’s “most popular” SUV allowing participants to read and sing lyrics from Renault’s soundtrack on its “The Voice Arabia” TV advert on a screen integrated into the dashboard, as well as film their performance on cameras mounted inside the car.
Each performance of the track, composed especially for Renault by music producer Wael Kodeih will appear on a dedicated website where members of the public can vote for their favorite video performance. Each week, the five most popular videos will be shortlisted and entered into a grand finale when, in the final week of the competition, three winning videos will be randomly selected in a prize draw and the singers will be awarded a new Renault Koleos.
Renault’s TV advert music track journeys through several genres of Arabic music, from a traditional baladi rhythm to Lebanese hip hop, and was inspired by Renault’s Multi-Sense system.
Marwan Haidamous, managing director of Renault Middle East, said: “‘The Voice’ is the region’s most popular TV show and attracts the world’s biggest brands as sponsors, so of course it was the natural choice for us to reach the show’s wide-ranging family audience in the Middle East.
“Now we’re inviting those families to come along to one of our showrooms, experience one of our cars for themselves and have some fun with the ‘Koleos Karaoke’ whilst they’re with us. We are encouraging customers to embrace their ‘passion for life’ with us, and, you never know, if they record a memorable karaoke performance they could be driving away in a Koleos of their own!”