New me­dia cen­ter to as­sess qual­ity of re­ports and ef­fect on King­dom

Arab News - - News Saudi Arabia - Ruba Obaid Jed­dah Saudi Ara­bia is­sues a royal de­cree to es­tab­lish a new cen­ter for me­dia and com­mu­ni­ca­tion stud­ies. Photo/ Sup­plied

Saudi Ara­bia has de­cided to es­tab­lish a new in­de­pen­dent or­ga­ni­za­tion to ad­dress the qual­ity of me­dia re­ports af­fect­ing the im­age of the King­dom.

A royal de­cree was is­sued on Nov. 24 to cre­ate a new cen­ter for me­dia and com­mu­ni­ca­tion stud­ies.

The pur­pose of the cen­ter is to ef­fec­tively gauge lo­cal and in­ter­na­tional opin­ion and con­duct stud­ies to mea­sure and an­a­lyze global and re­gional events and their over­all im­pact.

Its role, as stated by the de­cree, is to col­lect and an­a­lyze me­dia in­for­ma­tion, stud­ies and re­search re­lat­ing to lo­cal, re­gional and in­ter­na­tional po­lit­i­cal, eco­nomic and so­cial is­sues and events. It will study the ef­fects of these is­sues, pos­i­tive or nega­tive, on the im­age of Saudi Ara­bia and sug­gest ways to re­spond.

The cen­ter will also con­duct sur­veys to gauge pub­lic opin­ion on lo­cal and in­ter­na­tional events, and will com­mu­ni­cate to me­dia or­ga­ni­za­tions in­for­ma­tion about the coun­try to pro­mote a na­tional sense of be­long­ing and unity. It also aims to learn from do­mes­tic and for­eign ex­perts in the fields it cov­ers, and will pre­pare and de­velop pro­grams and cre­ate chan­nels of com­mu­ni­ca­tion with lo­cal and in­ter­na­tional me­dia out­lets to as­sess lo­cal and in­ter­na­tional opin­ion.

It will ad­di­tion­ally work with re­search cen­ters and con­sult­ing firms, build data­bases, or­ga­nize work­shops and con­fer­ences in co­op­er­a­tion with uni­ver­si­ties and other spe­cial­ist bod­ies, and cre­ate train­ing pro­grams.

The royal de­cree states that the cen­ter will have an in­de­pen­dent an­nual bud­get ap­proved by the king, and a board of di­rec­tors of no fewer than five mem­bers. It will be di­rectly re­lated to the Royal Court or­ga­ni­za­tion­ally, but re­main fi­nan­cially and ad­min­is­tra­tively in­de­pen­dent.

A wel­come de­ci­sion

In­tel­lec­tu­als and me­dia fig­ures in Saudi Ara­bia wel­comed the royal de­cree.

Dur­ing a dis­cus­sion on the “Is­bou’ Fi Sa’ah” pro­gram on the Saudi TV chan­nel Rotana Khal­i­jiyah, the pan­elists em­pha­sized the need to de­velop Saudi me­dia in­sti­tu­tions to prop­erly rep­re­sent the King­dom as a coun­try and a so­ci­ety.

Mo­ham­mad Al-Osaimi, a Saudi jour­nal­ist and writer, said that the Saudi me­dia, at all lev­els, lacks a clear vi­sion and op­er­a­tion strat­egy. He also said by that by nar­rowly tar­get­ing a lo­cal au­di­ence it does not prop­erly ad­dress peo­ple out­side the King­dom, and so should also fo­cus more on the in­ter­na­tional au­di­ence.

“One of the most im­por­tant con­di­tions to in­flu­ence re­gional and in­ter­na­tional pub­lic opin­ion is to open up to the in­ter­na­tional com­mu­nity,” he said.

Al-Osaimi high­lighted the need to ease the en­try into the King­dom of the in­ter­na­tional me­dia and its work, adding: “Our me­dia in­sist on a too-per­fect im­age; there’s no per­fect state in the world, that’s nor­mal.”

Dr. Ma­jed Al-Turki, the di­rec­tor of the Cen­ter of In­for­ma­tion and Ara­bian-Rus­sian Stud­ies, said that the es­tab­lish­ment of the me­dia cen­ter shows that Saudi Ara­bia’s de­ci­sion-mak­ers are in­creas­ingly aware the im­por­tance to the state of car­ry­ing out such re­search, but sug­gested that its per­for­mance should be mon­i­tored by an in­de­pen­dent in­sti­tu­tion to en­sure it ful­fills its role.

Newspapers in English

Newspapers from Saudi Arabia

© PressReader. All rights reserved.