AlUla commission gives Seera Group key role at Tantora
The Royal Commission for AlUla has appointed Seera Group as the key destination management company (DMC) for the second season of Winter at Tantora.
Seera Group was chosen for its remarkable services covering travel and flight bookings, airport handling, accommodation, ground transportation in AlUla, guest management, ticketing, VIP services and other value-added offerings. That is to ensure that visitors from anywhere in the world experience the festival with ease and comfort. Amr Al-Madani, CEO at the Royal Commission for AlUla, said: “As we welcome visitors to our second season of Winter at Tantora, this partnership will help ensure our international visitors benefit from a smooth and customer-friendly travel experience from door to door. It will provide an opportunity for us to share AlUla’s spectacular treasures, including Saudi Arabia’s first UNESCO heritage site, Hegra, with guests from around the world.”
Abdullah Aldawood, CEO of Seera Group, said: “We are honored to partner with the Royal Commission for AlUla on the spectacular Winter at Tantora festival, and we are thankful to them for their support. Choosing us as a DMC for the event underlines our competencies in offering tailored solutions for international and Saudi-based visitors — covering all aspects of their journey.”
Described as one of the world’s greatest undiscovered wonders, AlUla was positioned on the ancient incense route between Southern Arabia and Egypt. It once thrived as a hub of commercial and cultural exchange.
Seera Group will highlight the destination through its dedicated campaign to promote Winter at Tantora, which is expected to welcome over 40,000 people through the weekend programs. The Royal Commission for AlUla aims to attract 2 million visitors to AlUla by 2035.
The group’s flagship consumer travel brand Almosafer will market the festival extensively across social media and other communications channels and offer visitors an extensive range of package options including accommodation, flights, transportation and ancillary services for both weekend visits or one-day options. Visitors are also offered one-on-one personal consultation with travel advisers across Almosafer’s retail network in the Kingdom.