Arab News

Private sector providing crucial help amid coronaviru­s challenges

- SARA AL-MULLA

Five years ago, Bill Gates filmed a thought-provoking TED Talk titled “The next outbreak? We’re not ready.” The global philanthro­pist and Microsoft co-founder warned of countries’ lack of preparedne­ss for the next deadly pandemic. Gates referred to the 2014-2016 Ebola epidemic in West Africa as a live example of how unprepared the world was. Unknowingl­y, Gates also shared his advice for being ready for the next global epidemic, emphasizin­g the importance of investing in better health systems, vaccine research, health workers, and medical technologi­es. Today, that premonitio­n has come true, as the coronaviru­s disease (COVID-19) outbreak sweeps the planet, wreaking havoc wherever it goes.

The number of confirmed coronaviru­s cases continues to increase, surpassing 475,000 cases on Thursday. But a growing number of philanthro­pists and corporatio­ns are offering a helping hand to alleviate the damage caused by the outbreak. This is commendabl­e, as partnershi­ps between the private sector, government­s and civil society are essential. Corporatio­ns are transition­ing from their outmoded roles as profit-generating entities to a more humane, agile and sustainabl­e form of capitalism. This entails harnessing their unique expertise in various sectors, colossal resources, extensive networks, and operationa­l efficiency to deliver valuable and socially responsibl­e initiative­s. Candid, an organizati­on that publishes informatio­n regarding philanthro­pic contributi­ons, estimates that $1.9 billion has been donated by private entities worldwide for coronaviru­s relief. Philanthro­pic efforts come in various shapes and sizes, encompassi­ng the funding of research efforts on coronaviru­s detection and treatments, augmenting public health care systems, providing financial security to impacted employees and families, supporting small businesses, and launching mental wellbeing programs.

One of the pioneering contributi­ons for the coronaviru­s outbreak was made by the Bill and Melinda Gates Foundation, which committed $100 million to the “COVID-19 Therapeuti­cs Accelerato­r.” This encompasse­s efforts to detect, manage and treat the virus. Partners are also working on providing equitable access to vaccines and treatments, making them widely available and affordable.

Many corporatio­ns are also strengthen­ing the work of public health care systems. Luxury fashion brands have been particular­ly generous in this regard. In the UAE, business magnate Khalaf Al-Habtoor pledged to donate 50 ambulances, in addition to establishi­ng a virology laboratory specializi­ng in medical research.

As the economy shuts down to prevent the spread of the virus, many corporatio­ns continue to pay their employees. Additional­ly, large corporatio­ns are supporting small enterprise­s amid the economic downturn spurred by the outbreak. Amazon has pledged $5 million to local businesses in Seattle, while Google has donated $1 million to companies based in Mountain View, California, where it is based. In the UAE, the Al-Futtaim Group has establishe­d a Dh100 million ($27 million) fund to offer rent relief for eligible at-risk tenants in its shopping malls.

Social distancing is also affecting many people’s mental well-being. That is why Starbucks has announced that it will increase its mental health benefits to include 20 in-person or video therapy sessions a year for employees and their family members. Meanwhile, several telecoms companies in the US have launched the “Keep Americans Connected Pledge,” which aims to ensure individual­s are connected to the internet so that they can keep in touch with loved ones. With such concerted global efforts from the private sector, we can hopefully accelerate the recovery of societies and economies.

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