Huawei selling Honor phone brand in face of US sanctions
Tech giant seeks to salvage struggling budget product as curbs bite
Chinese tech giant Huawei is selling its budget-price Honor smartphone brand in an effort to rescue the struggling business from damaging US sanctions imposed on its parent company.
The sale announced on Tuesday is aimed at reviving Honor by separating it from Huawei’s network equipment business, which Washington says is a security threat, an accusation Huawei denies. It is under sanctions that block access to most US processor chips and other technology. Huawei Technologies’ announcement gave no financial details, but said the company will have no ownership stake once the sale is completed. Huawei will retain its flagship Huawei smartphone brand.
The buyer is a state-owned company in Shenzhen, the southern city where Huawei is headquartered, and a group of Honor retailers. Earlier news reports on rumors of a possible sale put the price as high as 100 billion yuan ($15 billion).
“The move has been made ade by Honor’s industry chain to ensure its own survival,” said id the Huawei statement. The he buyers said in a separate stateement the split was “the best st solution” to protect customers rs and employees.
Huawei, China’s first global bal tech brand and the biggest est maker of switching equipipment used by phone and Internet companies, is at the center of US-Chinese tension ion over technology, security and spying. The feud has spread d to include the popular Chineseseowned video app TikTok and messaging service WeChat. Economists and political ical analysts expect little change nge in US policy toward China under President-elect Joe Biden due to widespread frustration with Beijing over trade and technology.
Huawei appears to be preparing for hard times by focusing its resources on its high-end smartphones, said Nicole Peng of Canalys.
The sale is “definitely a sign of weakness,” said Nicole Peng of Canalys. “It shows Huawei knows that the situation will not change immediately between China and the US.”
Tuesday’s announcements gave no indication how Honor planned to regain access to US chips and other technology including Google’s popular music, maps and other services. Other Chinese smartphone brands such as Xiaomi, Oppo and Vivo operate without such restrictions.
“In theory, Honor would be like any other Chinese OEM (manufacturer),” said Kiranjeet Kaur of IDC in an email. However, he said Honor needs time to restore access to suppliers and set up its own research and development.
“The challenge remains how quickly it detaches itself from its
dependence on Huawei and gets access to all the relevant tech,” said Kaur.
US security complaints focus on Huawei’s network gear and leading role in next-generation telecom technology.
American officials say Huawei might facilitate Chinese spying, which the company denies. They also see Chinese governmentsupported technology development as a threat to US industrial dominance. The Trump administration is lobbying European and other allies to exclude Huawei and other Chinese suppliers as they upgrade networks.
Meanwhile, Huawei’s chief financial officer, Meng Wanzhou, the daughter of company founder Ren Z Zhengfei, is under arrest in Canad Canada and fighting extradition to th the US to face charges related to possible violations of trade san sanctions on Iran.
S Sanctions imposed last year blo block Huawei’s access to most US processor chips and other tec technology. Those were tighten ened in May when the White Ho House barred manufactu turers worldwide from using US technology to produce ch chips for Huawei, including th those designed by its own en engineers.
The buyer is Shenzhen Zh Zhixin New Information Te Technology Co. It was fo founded by Shenzhen Smart Ci City Technology Developm ment Group Co., which w was formed by the city government to develop information technology infrastructure. The Smart City company owns 98.6 percent of Zhixin, according to Aiqicha, a financial information service of search engine Baidu, Inc. The buyers’ statement said the rest of the 40-member investment group includes Honor retailers.
Honor, founded in 2013, is one of the world’s biggest-selling smartphone brands. Huawei says it ships 70 million handsets a year.
Total shipments of Huawei and Honor handsets fell 5 percent from a year earlier in the quarter ending in June to 55.8 million, according to Canalys. Sales in China rose 8 percent but shipments abroad fell 27 percent.
Huawei reported earlier total revenue for the first nine months of 2020 rose 9.9 percent to 671.3 billion yuan ($100.4 billion). That was down from 13.1 percent growth in the first half, but the company said it still was profitable.
Huawei’s smartphone sales outside China have suffered because the company is barred from preinstalling Google services, which many customers expect. Huawei is allowed to use Google’s Android operating system because it is open source and involves no commercial transaction with the American company.
Huawei says it has removed US components from its core products, but the president of its consumer unit, Richard Yu, warned in August the company was running out of chips for smartphones.
Honor might be able to line up suppliers before a new US administration is formed, said Peng of Canalys. She said Honor is less likely to prompt security concerns because it will be smaller than Huawei and have no role in nextgeneration infrastructure.
“It’s much less likely to become a target of the US government,” she said.