Bin-Shihon gives out prizes to celebrate 50 years of Hankook Tires in KSA
In 1970, Hankook Tires entered the Saudi market, represented by its exclusive distributor in the Kingdom, the Bin-Shihon Group. This year marks the 50th anniversary for the partnership between the BinShihon Group and Hankook Tires. The group’s four-month campaign to celebrate the golden jubilee of Hankook Tires in the Kingdom is underway. The campaign also commemorates Bin-Shihon’s success during the past half century in promoting and strengthening the presence and market share of Hankook Tires and its sub-brand, Laufenn, in the Saudi market.
The campaign for Hankook Tires and Laufenn, which kicked off on Oct. 20 and runs until Feb. 20, 2021, offers daily and monthly prizes. A total of 120 iPhone 11 Pros are being given out daily in prizes, in addition to a Mazda 6 each month throughout the campaign’s duration. Marwan bin-Shihon, vice president of Bin-Shihon Group, said: “We are proud of the Bin-Shihon Group for the successes achieved over the past 50 years in partnership with Hankook Tires, driving the brand name to constantly rise in Saudi Arabia and gaining increased trust from customers. As a result of this fruitful cooperation, Hankook Tires became the first choice for anyone who wants to use high-quality tires that are suitable for all conditions in the Kingdom, which explains the reason why many international automotive companies choose Hankook Tires as an OE (original equipment) tire for their cars.” He added: “The Bin-Shihon Group was keen to share with its endconsumers the celebrations of this happy occasion by offering daily and
monthly prizes as an expression of gratitude to them for being our partners in this journey of success.”
The campaign highlights the tires’ specifications, strength, and suitability to the Saudi weather and road factors of various variables, and will be fully supervised by the Jeddah Chamber of Commerce and Industry. Interested customers can register and participate in the draw by visiting: https://hankook50.com/