Arab News

Film AlUla aims to showcase KSA’s culture and history

Stunning landscapes, wide range of diverse locations, millennia-old sites ‘will make AlUla a major filming destinatio­n’

- Zaira Lakhpatwal­a Dubai

Film commission­er Stephen Strachan feels that Saudi Arabia’s cultural significan­ce has, until recently, remained undiscover­ed by filmmakers and the world at large. That is why he launched Film AlUla, a new film commission that will shine a light on the Kingdom by attracting internatio­nal producers. “This, in turn, will encourage tourists from around the world to visit AlUla, and to discover the region and the rest of the country, in support of Saudi Arabia’s 2030 Vision,” Strachan said.

“Developing our film industry also puts us in a position to shine a spotlight on the wealth of Saudi talent and to provide a platform to champion and support emerging and establishe­d creatives here.”

Located 1,100 km from Riyadh,

Located 1,100 km from Riyadh, AlUla is a place of natural beauty and heritage. It is home to Saudi Arabia’s first UNESCO World Heritage Site, Hegra, which is a 52-hectare ancient city.

AlUla is also home to other historical and archaeolog­ical sites, including an old town surrounded by an ancient oasis and the Lihyan Kingdom, which is considered one of the most developed cities of the first millennium B.C. in the Arabian Peninsula.

“AlUla has been identified as one of Saudi Arabia’s most promising destinatio­ns,” Strachan said. “We are confident that the stunning landscapes, along with a wide range of diverse locations and millennia-old archaeolog­ical sites will attract film production­s and make AlUla a major filming destinatio­n.”

Extreme E, the off-road electric race championsh­ip, held this year’s inaugural race in AlUla, which was another event that promotes the Kingdom on the world stage.

AlUla is a place of natural beauty and heritage.

 ??  ??

Newspapers in English

Newspapers from Saudi Arabia