British Embassy hosts third round of climate change talks

Following the announcement of the Saudi Green Initiative in March, representatives of the Saudi and UK governments took part in a third online discussion of climate-related issues, titled “Communicating on Environmental Issues: What are the Most Effective Channels and Narratives in Saudi Arabia?”

The event, hosted by the Saudi Ministry of Environment, Water and Agriculture and the British Embassy in Riyadh, was the second of two webinars focusing on the communication of environmental issues, as part of the #TogetherForOurPlanet initiative.

Panelists stressed the need to adopt a holistic approach to engage with audiences on issues relating to climate change in Saudi Arabia. They concluded that with such a diverse population, and a wide range of cultures and languages, there is no “one-sizefits-all” approach. However, given that more than 50 percent of the population is between the ages of 25 and 54, this demographic can be the driving force for change, they said. The role of the media was also highlighted.

“The media has a significant and necessary role in terms of developing environmental awareness among individuals and societies,” said Fahad Agran, president of the Saudi Press Agency.

Majdah Mohammed Aburas, founder and chairman of the Saudi Environment Society, also spoke about the role of nongovernmental organizations and women in raising awareness of climate issues.