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Roxy and Lala

Roxy and Lala is a mother and daughter business inspired by the family’s grandmother, who has Spanish roots and used to be a very good baker in her hometown in Peru.

The Jeddah brand offers a type of cookie called “Alfajor,” an Andalusian cookie dating back to the 8th century. It is a variant of the popular Castilian sweet known as alaju (a sweet made of almond paste, nuts, breadcrumbs, and honey) and the name derives from the Arabic word Al-Fakher, meaning luxurious.

The recipe for Alfajor, which is made of butter, eggs, sugar, corn starch, flour, was brought to Spain by the Arabs, and the colonizing Spaniards later introduced it to America.

Roxy and Lala offer the classic Alfajor cookies with different fillings, including the original filing of the homemade “dulce de leche,” a caramel mixture that requires a lot of attention, Nutella, Italian meringue, and peanut butter. If you want a present for your loved ones, the brand offers a Ramadan box with 30 pieces and more, with a small Ramadan lantern and Ramadan wrapping paper. For more information and order, visit their Instagram @roxyandlalaco.sa or the website roxyandlala.com