Fashion Commission finalizes sector development strategy
The Fashion Commission has finalized its strategy to develop the sector, including educational and training programs to prepare graduates for the labor market, providing outlets for the distribution of locally designed products, and building networks between designers and investors.
The strategy’s aim is to enhance the national identity of the fashion industry and to serve designers, investors and creatives in all sector-related fields.
Fashion Commission CEO Burak
Cakmak, who was appointed to the role earlier this year, said the strategy was crafted to ensure that the right infrastructure was being set up.
“The Kingdom can be a stellar example of how to build an innovative, sustainable, locally and culturally relevant fashion ecosystem in a country,” he added. “Through engaging with the innovators across the value chain and partnering to bring education, business development, entrepreneurship and retailing experiences, Saudis will be able to transform local businesses to achieve the highest standard in their operations and branding that can be celebrated globally.”
Among the development initiatives are: Defining the sector’s bylaws, setting up an association for fashion professionals, activating a product development studio to help designers, supporting local and international exhibitions, teaming up with foreign education institutions, promoting the accessibility of raw materials and manufacturing suppliers, creating a digital network of industry experts to facilitate connections, establishing a hub to support emerging talent, mentoring programs and attracting investment to develop a local manufacturing system.
The commission wants to advance and evolve the sector through culture, amplifying the country’s heritage and identity, while at the same time responding to global needs and having a positive impact on the national economy. It also seeks to enable the development of a fashion industry that is sustainable, inclusive, fully integrated along the value chain, and maximizes local talent and experience.