Quantum, Careem partner to facilitate access to target audiences
Quantum, a marketing company specialized in data, has signed an exclusive strategic partnership agreement with Careem Saudi Arabia, with the aim of facilitating the access of different brands to their target audiences in an innovative and creative way.
Quantum is a data-driven marketing company and electronic platform that specializes in distributing promotional samples in a targeted manner, by making sure that each person receives a sample based on their interests. If you are a coffee lover, for example, you will receive product samples from coffee companies.
Quantum’s mission is to assist brands and marketing managers in reaching the goals of the new customer acquisition plan, as the platform helps in attracting new customers to brands and marketing their products. After being named the best startup company in the Middle East and North Africa region in a global competition, Quantum has gained the trust of more than 60 national and international companies in the Kingdom and has successfully distributed more than 8 million free samples in the past two years.
Careem was chosen for its prominent role in supporting the growing economy of the region by providing a distinctive package of services that people need to move, order things and transfer money through a unified application for smartphones. The two companies began their relationship in April 2020, with
the onset of the coronavirus pandemic. Quantum began distributing samples to target groups through Careem Captains and the Careem food delivery platform. Ahmed Orabi, general manager of individual transportation services at Careem Saudi Arabia, said: “Through this cooperation, Careem is keen to enhance the added features that the company has for Captains by allowing them to increase their revenues if they wish to display free samples in their cars, which is also a distinct opportunity for advertisers from companies to reach different segments of Careem’s customers.”
Tamim Al-Ghunaim, chief operating officer at Quantum, said: “Our partnership today with Careem opens up valuable doors and opportunities for both parties, the most important of which is the great return for our customers by marketing their products to their target groups through the Careem platform, in addition to providing more opportunities for young people to obtain additional income with every sample that is distributed through them.”