#BTSxLouisVuitton

BTS have been modeling Louis Vuitton menswear in a film for the fashion house.

The Fall-Winter 2021 men’s collection by Virgil Abloh dropped on Wednesday afternoon. The 10-minute film revealed 34 new looks and seven from the original range that was unveiled in January.

Each member of the K-pop supergroup wears one look in the film, which was directed by Jeon Go-Woon.

“The film stages a conversation between space, movement and global connectivity central to our moment in time, and explores the city of Seoul through the lens of diversity,” according to Louis Vuitton.

“Seoul has such a unique energy and BTS embody this vibe completely,” Abloh said. “They add their spin to the collection, make it their own and take it to new heights.”

Fans showed their support for the group on Twitter with #BTSxLouisVuitton, which became a worldwide top trending hashtag on the platform.

@Ari29407997 tweeted: “I think we can all agree that @BTS_twt ended every model’s careers out there #BTSxLouisVuitton”

@cypherluscious tweeted: “It makes me oddly emotional & proud to see @ BTS_twt like this, knowing how hard they work, but also knowing that a new generation of boys & girls are growing up in a world where Asian men are portrayed in other ways than the frayed Hollywood kind. #LVMenFW21 #BTSxLouisVuitton.”

BTS are Louis Vuitton ambassadors. In 2019, they were named global brand ambassadors for Fila. They have also been dressed by Dior’s menswear designer Kim Jones, who created stage outfits for a leg of the group’s “Love Yourself: Speak Yourself ” world tour.