Spin Selling

NEIL RACKHAM

Written by Neil Rackham, former president and founder of Huthwaite corporation, it is an essential reading for anyone involved in selling or managing a sales force.

Unquestionably the bestdocumented account of sales success ever collected and the result of the Huthwaite corporation’s massive

12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy, says a review published on goodreads.com.

Packed with examples, it is the million-dollar key to producing record-breaking sales

performance.