Amazon officially replaces Souq.com in Egypt

Amazon has officially replaced e-commerce company Souq. com with its own website in Egypt.

The global marketplace site purchased the Middle East retailer Souq.com in 2017, and has been rebranding the company across the region ever since.

From Wednesday, existing Souq.com customer credentials, wish lists, orders, delivery addresses, payment methods, and customer support queries in Egypt will transition to new Amazon.eg accounts.

The move came a day after Amazon opened a new warehouse in the 10th of Ramadan City located in the Sharqia governorate, bringing the company’s investments to 1 billion Egyptian pounds ($63.6 million).

Mohammed Abu Zaid Cairo