Landmark Group supports communities across region through fundraising initiatives

The UAE-based retailer Landmark Group has embraced the spirit of Ramadan by building on its longterm partnerships and establishing new collaborations with several humanitarian and charitable organizations operating in the region.

For many years, Landmark Group has partnered with several nonprofit organizations during Ramadan to provide immediate relief for communities, including refugees and children. This Ramadan, the group entered several new partnerships in Qatar, Bahrain and Kuwait in addition to those in Saudi Arabia and the UAE, continuing to expand the scope and scale of its social impact.

Natasha Carella, group head, sustainability and CSR at Landmark Group, said: “Year-on-year, we continue to build on our social initiatives, as we remain committed to helping people and communities with the fewest resources. This Ramadan, we’re working with over 10 social organizations to reach various vulnerable groups across the region, including refugees, low-income families and blue-collar workers. Only through collaboration with local organizations and communities can our collective efforts have the greatest impact.”

Across the GCC, Landmark Group’s fundraising activities include:

Saudi Arabia: The Saudi Food Bank (Eta’am) is being supported across 280 stores for a period lasting 100 days. Styli, the group’s online-only brand supported families with food baskets containing essential items, as well as raised funds of more than SR100,000 ($26,660) for Children With Disabilities Association.

UAE: The group partnered with UNHCR, Emirates Red Crescent and the Big Heart Foundation to support refugees in the Middle East, by setting up fundraising booths across Oasis Mall Dubai, Emax Mirdif City Center and Centrepoint at Marina Mall, Abu Dhabi. Qatar: Qatar Red Crescent, for the first time, is raising funds for children in Syria.