Arab News

Revival of art is a cultural revolution

- NOOR A. AL-NABOUD Noor A. Al-Naboud is a writer, marketing and external communicat­ion and insurance expert.

In between art and humanity, there is something that we all have felt and experience­d. It usually happens directly after listening to your favorite song or music, which says a lot about you and makes you feel better. It can be a hug after a hurt, therapy to broken souls, a friend to someone without company, a hope of recovery, an inspiratio­n to a person who has lost direction, or a virtual love to the lonely. Some way or another, it creates and maintains an environmen­t suitable for growth.

I firmly believe that art of all kinds has a magical way of involving and engaging deeply with humans. The question is: Imagine what it would be like without it?

The content of art plays a vital role in the cultural dimensions of the individual and community. It relates to intellectu­al and artistic progress by having refined taste and good judgment on the nature of things and life in general, and especially in writing creative works, stories and poetry, to have an expressive community marked by effectivel­y conveying their thoughts and emotions in a way impossible to forget.

With art, we are investing in the talents by supporting them in identifyin­g their skills, strengths points and growth areas, and empowering the talented to take further steps into the utmost limit of creativity and innovation.

Saudi Idol, for instance, is a great art donor that will enhance the standards of arts and artists in the future by being located in the Kingdom, since only a few years ago, art was an option and was more challengin­g for artists to take.

The type of events the Kingdom hosts around the year encourages explorers and adventures to visit the country, fly far away and pick up a plan to be a part of the happy, energetic community full of life, which can open the doors for different collaborat­ions and investment­s.

Art is a soft power tool that develops a positive cultural identity and reflects the most advanced civilizati­ons.

Saudi Arabia is doing a lot of work to set strategies for sustaining activities, leisure and amusements to enjoy around the Kingdom under the umbrella of the General Entertainm­ent Authority as part of the Saudi 2030 Vision targets.

The recent Mohammed Abdo and Friends Concert, for example, was an attractive, valuable showcase. We value the Saudi singer a lot, and look to him as a national heritage and an inspiratio­n for others.

Finally, no matter where you are on your life journey, enjoy those tiny details of art, and remember that as long as there is beauty and love in the air, you are never alone.

With art, we are investing in the talents by supporting them

in identifyin­g their skills, strengths points

and growth areas, and empowering the talented to take further

steps into the utmost limit of creativity and

innovation.

 ?? ??

Newspapers in English

Newspapers from Saudi Arabia