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Hussain AbdRab Al-Nabi

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Hussain AbdRab Al-Nabi is vice president and head of marketing strategy at SAP South Europe, Middle East and Africa. As VP, his responsibi­lities include developing and implementi­ng cohesive marketing strategies for Europe, the Middle East and Africa, and managing relationsh­ips with regional and global stakeholde­rs across all department­s.

AbdRab Al-Nabi is also executive marketing director at SAP for Saudi Arabia, Kuwait, Bahrain, Iraq, Syria, Pakistan and Afghanista­n. Before that, he worked as head of marketing transforma­tion at SAP, where he led a team for restructur­ing the scope of marketing within the targeted countries. In 2016, he was appointed marketing director for the newly segmented market unit of Saudi Arabia, Bahrain and Yemen, and as a financial services marketing program head for the MENA region.

Previously at SAP, he was assigned as marketing lead for the public services and energy, and natural resources industries, and he worked closely with industry principles to drive a focused marketing plan. He first joined

SAP in 2011 as a country marketing manager, handling the marketing and demand generation initiative­s in Saudi Arabian operations. In 2008, AbdRab Al-Nabi worked at Zain Group as a segment manager of corporate marketing and acting head of business marketing. Before that, he was a relationsh­ip manager in the commercial markets division at SAMBA Financial Group. He holds a bachelor’s degree in finance from King Fahd University of Petroleum and Minerals. AbdRab Al-Nabi completed the Esade executive leadership program and the Misk leaders program last year. He has also obtained certificat­ions from the Associatio­n of Internatio­nal Product Marketing and Management.

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