Hyundai debuts new Azera flagship sedan in Middle East
Hyundai Motor Company Middle East and Africa has revealed the seventh-generation Azera flagship sedan in the Middle East markets. The new Azera has been true to its origins of refined premium quality and luxury since its introduction in 1986. The model comes with bold lines and an array of technologies and novel features to provide superior performance and remarkable levels of comfort for passengers.
Bryan Park, head of Hyundai Middle East and Africa headquarters, said: “As a beautifully proportioned premium large sedan, the all-new Azera is reborn with a design that transcends generations and preferences with an impressive fusion of art and technology and impressive performance.”
The exterior design of the model is not only beautifully proportioned but also smoothly sculpted, taking inspiration from Hyundai Motor’s vision of future mobility. The new Azera is 5,035 mm long, which is 45 mm longer than the previous generation. With a 10 mm longer wheelbase and 50 mm longer rear overhang, the new Azera carries its new proportions gracefully with the added benefit of a roomier interior.
The car’s lower height and pushed-back cowl point and C-pillars convey a dynamic and uniquely premium style. From the headlamps to the rear lamps, the new Azera presents smooth side body panels and neat characteristics. Moreover, its frameless door and auto flush-type door handle adds to the sophisticated appearance. Boasting interior space with a premium feel, intuitive technologies and inspired details, the new Azera’s interior is designed with a minimalist approach that focuses on ergonomics, intuitive technologies, and user convenience to provide a spacious yet premium feeling that promotes comfort and relaxation. Wrap-around architec
ture flows from the dashboard.
The premium sedan places the customers’ needs first, which is most evident in the two wellequipped trim levels “Base” and “Calligraphy.” Base is characterized by the slim ergonomic design and the reduction of physical buttons to improve usability and create a minimalistic, high-quality emotional space with a broad sense of space.
Meanwhile, Calligraphy boasts a top-tier trim for a flagship largesized sedan, leading a premium image with differentiated exclusive “Calligraphy–only” interior and specifications.
The new Azera’s interior trim and colors are inspired by hues and patterns found in nature and traditional Korean decor while also eliminating artificiality in favor of eco-friendly materials, such as bamboo-based color coating material and leather processed by natural vegetable dyeing.
The new Azera comes with two engine options. The 3.5-liter GDi engine option provides maximum engine output of 300 ps and maximum torque of 36.6 kgf·m. The 1.6-liter gasoline turbo hybrid engine option offers a maximum output of 180 ps and maximum torque at 27 kgf·m.
A hybrid electric vehicle variant of the new Azera adopts E-Motion Drive, which consists of E-Comfort Drive mode to provide a smoother driving experience and E-Dynamic Drive to enable dynamic and stable performance during acceleration and cornering.
The new Azera is the first model to adopt Connected Car Navigation Cockpit, Hyundai Motor’s new infotainment system, opening a new chapter in the smart mobility experience. The newly introduced ccNC integrates navigation, cluster and heads-up display into a seamless graphical user interface.