Saudi label Ashi Studio to show at Paris Haute Couture Week
Saudi designer Mohammed Ashi, founder of Paris-based label Ashi Studio, is set to join the Fédération de la Haute Couture as a guest member and will showcase his latest line on the official Haute Couture calendar in Paris on July 6.
Ashi, who launched his eponymous house 17 years ago, is the first couturier from the Gulf region to be invited to show a collection on the federation’s official fashion week calendar. Ashi and his atelier have been established in Paris since 2018.
His designs have been worn by A-list celebrities such as Beyonce, Lady Gaga, Jennifer Hudson, Kylie
Minogue, Penélope Cruz, Deepika Padukone, Sonam Kapoor, Queen Rania of Jordan and more.
“This appointment is the highlight of my career,” Ashi said in a released statement posted on Instagram. “I will honor it in the memory of the great couturiers who came before me and whom I now join in the pursuit of this grand tradition of excellence in creativity and savoir-faire.
“Today, I am reminded of days escaping to the garden to dream, and, of that first day, when I hired one seamstress to bring to life the images in my head. Challenging and joyous, couture has and continues to lay bare my inner energy, so that I may give the best of myself to serve its high art,” he added.
“This recognition brings me the greatest emotion; it offers me the opportunity to share with you who I am. As this new chapter unfolds, I recognize that today would not be possible without the exceptional talent and dedication of my atelier. I wish to thank everyone who has worked to bring my dreams to life,” Ashi wrote on Instagram.
Ashi previously told Arab
News: “I incredibly proud of my Saudi roots … my designs are often influenced by Saudi heritage.”
In February, the designer opened his first-ever flagship store in Riyadh. “I look forward to bring the opulence and fantasy of couture to my home country,” he told Arab News ahead of the opening.
“Saudi has a thriving fashion scene, and the Fashion Commission is doing a great job at supporting emerging Saudi talent,” Ashi added.