Imaan Hammam fronts new fragrance campaign
Dutch Moroccan Egyptian model Imaan Hammam is fronting yet another perfume campaign for French luxury brand Jean Paul Gaultier — this time for their Scandal line. The luxury brand released both male and female fragrances for their new drop, Scandal Absolu.
The label released a series of campaign images, featuring the 27-year-old model alongside
Dutch model Parker Van Noord. While Hammam made her catwalk debut back in 2013 walking for Jean Paul Gaultier, she was only recruited to star in the brand's campaign in 2021 for the launch of the So Scandal perfume range. Meanwhile, Hammam recently made a head-turning appearance at the launch party for a new lipstick collection by Estee Lauder and Sabyasachi Mukherjee, wearing a mini straight-cut floral dress in a palette of green, white and black. She accessorized with black tights and black heels.
Her glossy locks were styled in a half-up, half-down hairdo. Embracing a bold makeup choice, Hammam opted for a dramatic glam look featuring sharp black eyeliner. Taking to Instagram to share her excitement, Hammam called it a “dream collaboration” and thanked Estee Lauder and Mukherjee for the partnership. In February¸ Hammam featured in a campaign by US designer Donna Karan. The label's spring 2024 collection is titled “In Women We Trust” and the promotional campaign sees eight modeling icons unite “to redefine a legacy of luxury and usher in a new era of what it means to live in a woman's world,” according to the brand.
Hammam is joined in the campaign images by Cindy Crawford, Liya Kebede, Linda Evangelista, Karlie Kloss, Amber Valletta, Carolyn Murphy and Shalom Harlow.
The catwalk star is one of the most in-demand models in the industry. She has appeared on the runway for major fashion houses including Burberry, Fendi,
Prada, Marc Jacobs, Moschino, Balenciaga and Carolina
Herrera. She has also starred in international campaigns for brands including DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani and Tiffany & Co. She also recently starred in a music video alongside Sudanese Canadian poet Mustafa Ahmed for a song titled “Imaan.” Following the song's release, Ahmed took to Instagram to express how the model influenced the song's creation. “A love song this wide could only come through you. Thank you for bringing this visual to light with your own fabrics, struggle, hope, distance, and closeness with faith. Every contradiction, sin, and repentance leads us to our truth,” he wrote.