Yara Shahidi stars in Cartier campaign
Part Middle Eastern actress Yara Shahidi, K-Pop star Jisoo, Irish Oscar nominee Paul Mescal, British singer Labrinth and Hong Kong rapper Jackson Wang star in a campaign by Cartier released on Tuesday.
“Grown-ish” star Shahidi, whose father is Iranian, stars in the new film and image campaign that celebrates the Trinity jewelery collection turning 100 years old. Designed by Louis Cartier in 1924, Cartier is marking the centenary of the Trinity ring's creation with the new campaign, the release of three new designs and, previously, a trio of parties. Harvard graduate Shahidi, who is a brand ambassador for Cartier and a global ambassador for French luxury label Dior, was on hand as the label marked the occasion with a party in New York on Feb. 1.
“The Maison chose to host three near-simultaneous events in the three capitals where the three Cartier brothers — Louis, Pierre and Jacques — settled at the beginning of the 20th century. These are the cities where they built the Maison's three temples: Rue de la Paix, Fifth Avenue and New Bond Street,” Cartier said in a released statement.
Author and Cartier family member Francesca Cartier
Brickell spoke to Arab News about the jewelry house in February at Dubai's Emirates Airline Festival of Literature. The writer of “The Cartiers: The Untold Story of the Family Behind the Jewelry Empire” shared insights into the family's past, as well as the label's unexpected beginnings. Louis-François Cartier started as an apprentice in the jewelry trade and worked long hours before founding the business in 1847. “It's so easy to imagine that Cartier today was always a big business, but it wasn't – it was a startup. And it was a startup by someone incredibly poor and without money. There was a revolution the first year after he established it, and he thought the business would go under,” Cartier Brickell said.
While Louis-François' son
Alfred grew the business, his grandchildren, Louis, Pierre, and Jacques took the Cartier name further and forged bonds with royalty in Europe, the Middle East, and India.
For her part, Shahidi also starred in a campaign for French label Jean-Paul Gaultier in September 2023 and the 24-year-old was nominated for a NAACP Image Award earlier this year.
The NAACP Image Awards is an annual awards ceremony presented by the US-based National Association for the Advancement of Colored People. The awards show honors outstanding performances in film, television, theater, music, and literature.
Shahidi was nominated for the outstanding actress in a motion series category for her role in “Sitting in Bars with Cake,” a romantic comedy-drama film directed by Trish Sie and written by Audrey Shulman.