Mobily ‘fastest growing firm’ in Mideast telecom sector
Newly released rankings and figures align with Saudi Arabia’s goal to further develop and promote digital transformation in the Kingdom and upgrade the services provided in the information and communication technology field.
“Mobily has become the best choice for both individual and corporate customers, as its achievements at the brand level reflect its outstanding performance in providing integrated and pioneering digital services in the Kingdom and its achievement of great progress in digital infrastructure development,” Senior Vice President of Brand and Corporate Communications at Mobily Noura Al-Shiha said.
Brand Finance also placed the firm’s CEO, Salman bin Abdulaziz Al-Badran, among the top 10 business chiefs in the global brand protection index.
This was mainly attributed to the various initiatives he launched since joining the company, also referred to as Etihad Etisalat Co., in 2019, and his pivotal role in enhancing the growth of the firm’s brand.
Al-Shiha said Mobily’s CEO’s inclusion in the global brand protection index reflects his interest in making the company one of the strongest business names in the world. Brand Finance evaluates labels based on several main criteria, including the Brand Strength Index, the companies’s impact on boosting revenue and profit, and future growth expectations.
The majority of Mobily’s investments focus on developing infrastructure and adopting new technologies such as cloud computing and the Internet of Things, increasing data centers, and expanding the scope of 5G network deployment.
Seeking to provide a modern experience to its customers, the company is keen to make them the focus of its attention by adopting the “Customer First” approach.