Indonesian coffee takes lead in Egyptian market
Indonesia has become Egypt’s main source of coffee, authorities said on Tuesday, as annual exports reached nearly $93 million, or about 43 percent of the market.
Indonesia is the world’s fourthlargest coffee producer and Asia’s second-biggest. In 2023, the Southeast Asian nation exported around 276,000 metric tonnes of the commodity worth almost $916 million, according to the Central Statistics Agency.
Egypt was the second-biggest export destination for Indonesian coffee, just behind the US, accounting for about 5.2 percent of the country’s total coffee exports.
“Indonesian coffee has successfully dominated the Egyptian market. Total export value reached $92.96 million, making Indonesia the biggest coffee-exporting country to Egypt in 2023,” Indonesian
Ambassador in Cairo Lutfi Rauf said in a statement.
“This shows how Indonesian coffee products are loved by Egyptian consumers. The unique aroma and flavor are the main factors attracting consumers from Egypt.” Indonesian officials held an annual meeting with Egyptian coffee buyers in Damanhour over the weekend, as they seek to foster good trade relations. “We hope to continue and to improve trade relations. If there are any challenges, everything can be discussed well for the prosperity and welfare of the people of both countries,” Rauf said.
Indonesian officials have been increasing trade engagement with Egypt as a gateway for exports to other African countries in recent years, while Indonesian coffee producers are seeking to further their exports to the Middle East amid rising interest from the region. Hariyanto, a coffee exporter from East Java province, said promotion efforts by the Indonesian Embassy in Cairo have helped boost the popularity of Indonesian coffee in Egypt.
“Egypt is a great market, and now there is a high demand for Indonesian-origin coffee products,” Hariyanto, a coffee exporter from East Java province, told Arab News.