US singer Kesha champions Lebanese accessories label
US singer and songwriter Kesha was spotted this week wearing black sunglasses from Lebanese eyewear label By Karen Wazen.
Kesha sported the Blaze shades, which boast a cat-eye shape with flat lenses at the bottom. The side temples are notably thick, adorned with the brand’s golden logo.
Kesha shared a brief video on her social media platform, playfully lip-syncing to her hit song "Your Love Is My Drug” while enjoying her time at Coachella, the renowned annual music festival held in California. She took a helicopter ride, dressed in a chic grey printed T-shirt and black jeans.
Karen Wazen, the founder of the Dubai-based brand, shared Kesha’s clip on her stories with her 8.2 million followers. In a tribute to the moment, she recorded herself lip-syncing to another verse from the music sensation’s song, donning the Blaze shades in brown. Wazen launched her debut collection of eyewear in December 2018. The first line of five styles came in acetate and stainless steel and in an array of colors, from neon to tortoiseshell. Less than a year after the official launch of her brand, her designs were picked up by major e-tailer Farfetch, which became the first online platform to offer her eponymous eyewear collection. With an array of stylish shades to its name, Wazen’s label has gained the nod of approval from international celebrities including superstar Beyonce, BritishAlbanian singer Dua Lipa, reality television star Kourtney Kardashian and her mother Kris Jenner, French model Cindy Bruna, singer Becky G, actresses Lucy Hale, Emma Stone, and Naomi Watts, and socialite Paris Hilton, to name a few.
In February, the entrepreneur broadened her brand’s horizons by unveiling her inaugural jewelry collection. She introduced earrings and bangles fashioned after her brand’s logo, featuring a zigzag-like infinity sign, available in both silver and gold.
Wazen is one of the most influential figures in the region. In addition to being a business owner, the mother of three has also starred in plenty of regional advertorials for prestigious brands, including Prada, Ralph Lauren, Louis Vuitton and Cartier. In 2020, the social media influencer was also named a highprofile supporter of UNHCR.