Meet Kaspersky Next: New flagship product for evolving cyberthreats

Kaspersky has introduced its new flagship product line “Kaspersky Next,” combining robust endpoint protection with the transparency and speed of endpoint detection and response, alongside the visibility and powerful tools of extended detection and response. Available in the Middle East, customers can now choose one of three product tiers tailored to their business requirements, the complexity of their IT infrastructure, and their available resources.

According to Enterprise Strategy Group’s “SOC Modernization and the Role of XDR” report from a survey conducted together with Kaspersky, 52 percent of companies state security operations are more difficult today than they were several years ago. Primary reasons for this challenge are: the evolving and rapidly changing threat landscape (41 percent respondents named it), the expanding attack surface (40 percent), the lack of cybersecurity skills or staff to keep up with security analytics and operations (20 percent).

Amid the constantly evolving cyberthreat landscape, it is vital for companies to have a comprehensive cybersecurity solution they can trust and rely on for effective protection. Kaspersky is continuously developing its solutions to address all the cybersecurity requirements of businesses, helping them build up reliable cybersecurity frameworks. Kaspersky Next is a new line of cybersecurity products that includes robust endpoint protection powered by AI capabilities, and goes beyond the classic endpoint protection platform, bringing together EDR and XDR for corporate customers of any size and industry. As the most advanced and effective cybersecurity solutions, EDR and XDR help companies to withstand the more prevalent, evasive, and sophisticated attacks, providing businesses with total visibility, control, rapid response and proactive threat hunting.

Kaspersky Next is deploymentagnostic and allows for both cloud and on-premise installations. Companies can manage it either through a streamlined console to perform core cybersecurity tasks quickly, or via an enterprise-grade console with more granular controls and advanced monitoring.

Anton Ivanov, chief technology officer at Kaspersky, said: “Kaspersky Next makes EDR and XDR simpler for companies and organizations of all sizes. We are bringing top protection powered by unique expertise to all customers — from those with zero cybersecurity officers to those that have experienced cybersecurity teams.”